Shubham Sharma

Experience

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  Kota Super Thermal Power Station - India

  May 2015 - Jul 2015

  Technical Intern (Mechanical)

  Overview of plant functioning, various equipments and mechanism involved

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  DCM Shriram Chemicals

  May 2016 - Jul 2016

  Technical Intern (Mechanical)

  1. Study of 9.2 MW Cogeneration Power Plant 2. Calculation of Boiler Efficiency at plant 3. Study of underlying concepts and equipment

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  Swipe Telecom

  May 2017 - Sept 2017

  Digital Marketing Intern

  Digital Marketing involving Competitor Analysis and proposing different online marketing platformsSocial Media Strategizing, handling of company Instagram Handle organically increasing the company followers by 500 in a span of 1 month. Enhancing customer engagement, content generation.

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  Johnson Controls

  Apr 2018 - Feb 2020

  Marketing & Sales: Controls, Building Technology and Solutions

  Analysis of market drivers and their impact on brand requirements, prospecting possible areas of collaboration with upcoming enterprise projectsSolution designing by understanding client requirements and aligning the technical-commercials aspects for successful conversion.Managing cross functional teams and partners throughout the conversion funnel and placing operational guard rails for higher client LTV

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  Merkle Sokrati

  Feb 2020 - Sept 2023

  - Proven expertise in project management, process improvement and Stakeholder management external & internal for process creation and adoption to deliver on critical KPIs, leading the business unit through the acquisition of the organisation - Worked extensively on building 40+ pitch proposals quarterly for mandates across Media & MarTech- Led proposals involving multiple agencies, collaborating with cross-functional teams like Customer Experience, Technology and Strategy. - Handholding and setting up guardrails by creating a vision value roadmap, facilitating higher client lifetime value -Managed alliances and partnerships with tech platforms, publishers and partners focused on leveraging their offerings to build unique solutions -Mentored & trained 15+ resources within the team and honed their skills in business processes, industry best practices, articulation and Salesforce adoptionAchievements- Established and maintained strong client relationships, leading to an avg. NPS of 9/10- Managed the complete pitch proposal cycle for the territory, translating into INR 1.5Cr new business revenue closure - Successfully spearheaded the acquisition and closure of strategic business deals in the territory that resulted in a 1.5 Crore INR increase in new business revenue- Q2 FY 23 - Closed revenue of INR 1.5 Cr. from new business deals acquisition Show less - Orchestrated end-to-end Business Transformation, Go-To-Market and full-funnel optimisation strategies coordinating with diverse teams ensuring on-time delivery and adherence to budget constraints- Collaborated with clients to identify business challenges, conducted thorough analysis, and delivered tailored solutions, exceeding client expectations, boosting revenue by 2X- Acted as an interface between cross-functional teams to build MarTech solutions supported by CRM platforms and in-house client servicing capabilities- Conducted an aggregate of 30+ service plan demonstrations per quarter for established and growing clients spread across PAN India, Western & MENA (Middle East & North African) markets based on client objectives- Identified project risks early and implemented mitigation strategies, resulting in a 15% reduction in project delivery risks- Gathered client feedback and integrated it into iterative improvements, enhancing project outcomes and client satisfaction- Estimated and mapped resource allocation, overheads, platform & tooling costs on a project basis to design commercial structure - Client engagement & customer success POC to ensure smooth transitioning during onboarding- Introduced new internal processes leading to higher efficiencies and reduction of Phase 0 timelines by 50% - Mentored & trained 10+ resources within the team and honed their skills in business processes, industry best practices, articulation and Salesforce adoptionAchievements- Received exceptional performance inputs from multiple client stakeholders resulting in fast-tracked promotion.- Was chosen for 'Game Changer Initiative' - A program aimed to train individuals with exceptional track records to evolve into future leaders in the organisation- Won multiple performance media mandates of brands with average media spends of INR 4 Cr. monthly spreading across Performance Marketing, Branding & Awareness Show less - Specialised in market research, requirement gathering, agile delivery methodology, stakeholder management, creation of artefacts like cadence documents, win themes, BRDs and user stories, conducting workshops and providing solutions for digital transformation.- Ensured the proposed solution has a holistic foundation comprising of current pain points, areas of improvement, optimization strategies, experiments for incremental ramp-up and phased-out detailed plan with measurable outcomes- Collaborated with cross-functional solutions team to propose a best-optimized solution which is delivered within the expected timelines for seamless go-live.- Acted as a scrum master and adopted the Scrum framework. Conducted daily scrum calls, retrospectives, and planning meetings.- Acted as a Product Owner during the implementation of Salesforce Sales Cloud within the organization. Designed business processes, supported testing and was a key business user during the rollout.- As a product owner, constructed product and sprint backlogs, defined priorities within the backlog, and conducted sprint planning meetings.- With the Train-the-trainer approach, provided hands-on user training to 30+ key business users.- Excellent verbal and written communication skills, adept at crafting compelling client presentations and reportsAchievements- Internal Salesforce projected delivery was successfully completed within the set timelines and budget- Using Sales Cloud, the team were able to close 2x deals and the overall cycle time was reduced by half. Show less Assimilation of client requirements and current bottlenecks, mapping out preliminary media model based on current competencies and industry learningsKickstarting client engagement both on the legal front, acting as a liaison between the client and agency legal team along with assigning of multi-channel solutioning team by determining the optimum media mix with respect to KPIs provided Solutioning and drafting of the proposed media model justifying the expected KPIs by mitigating any expectation gap between the client and the solutioning teams’ approach. Show less

  • AVP Business Operations

    Apr 2023 - Sept 2023

  • Senior Manager: Business Strategy

    Feb 2022 - May 2023

  • Manager Business Strategy

    Aug 2020 - Feb 2022

  • Associate Business Strategy

    Feb 2020 - Aug 2020
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  DeltaX

  Sept 2023 - Dec 2023

  Associate Director: Growth

  Building key verticals (Operations, Solutioning & Sales) in terms of resource acquisition, setting offrameworks and collaterals for seamless functional operationSetting up new business funnel, mapping Go-to-Market strategy by tailoring offering narratives andsetting up unique Product + Service brand positioning in digital ecosystem

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  EssenceMediacom

  Feb 2024 - now

  Associate Director : Media Planning

  Lead the development of strategic media plans focused on generating top-funnel awareness for clients across various industries.Collaborate with clients to understand their brand objectives, target audiences, and key messaging, translating these insights into effective media strategies.Oversee the planning and execution of integrated media campaigns, ensuring alignment with client goals and objectives.