Nidhi Sharma

Experience

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  Beauty Beats

  Aug 2017 - Oct 2017

  Freelance Content Writer

  Creating content related to health, fitness and beauty for the website ‘beautybeats.in’.

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  The Rising People Welfare Society

  Aug 2017 - Sept 2017

  Content Strategist

  Objective was to devise strategies to widen the reach of the content created by the organization. After performing a basic SWOT analysis of the society’s social media channels and blog, listed the opportunities available, to connect to a wider audience. Moreover, designed frameworks for socially sensitive topics provided.

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  Edelman India

  Nov 2017 - Jan 2018

  PR Intern

  My duties involved:-Tracking newspapers and media platforms-Drafting pitch notes, press releases and healthcare stories -Interacting with journalists and bloggers to pitch stories and facilitate media interviews for various spokespersons-Consolidating annual reports and brainstorming ideas for annual plans-Researching and analyzing data pertaining to the disease areas/subject matter covered by the clients and strategizing for future events

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  BeamMeUp

  Mar 2020 - Sept 2020

  Copywriting Intern

  -Drafted topical social media copies for aviation brand SpiceJet around important days, events and relevant holidays.-Created copies and resourceful articles for the travel start-up India Trip Genie and edited the existing website content.-Additionally worked on content creation and copywriting for multiple start-up brands such as Pushtikar and Shala.

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  Ornate Solar

  Jul 2022 - Mar 2024

  Content Developer

  -Developed SEO-optimized B2B and B2C blog posts for the company website. -Curated content for new product pages, case studies, and industry news for the website.-Formulated copies for Google Ads and WhatsApp marketing campaigns.-Crafted industry-specific social media posts that conveyed brand messaging and increased engagement -Developed scripts for short and long-form YouTube videos.