Sahil Hashmi

Experience

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  Bajaj Finserv

  Sept 2019 - Sept 2023

  Manager

  Create integrated inbound campaigns that drive qualified leads and generate revenue by delivering cost-efficient campaigns with enrich customer experience across segments.Building & Automate channels like SMS, RCS, Push-Notification,WhatsApp, Email & Google-Paid (Ad-Search) campaigns for B2C or B2B business, focused on user engagement, retention, and winback by segmenting user base to deliver relevant and targeted messaging.Lead Generation & API development for sourcing new & existing Bajaj customers with Testing & Deployment through channels like Guided-Chatbots & Website and integrate with CRM portal ( Salesforce & Pennant).Chatbot Development (Hello Tars & Yellow messenger) to design front end customer journey & backend logic for filtration of customers for promotional & service purposes via APIs & NLP.Digital Campaign design and orchestration with marketing automation tools via multiple digital channels for Mortgage Loans to generate 100Cr+ Disbursal monthly.Understanding customer data and behaviors through predictive & analytical techniques (Data insights & analytics), past campaign behavior response to improve customer acquisition, Upsell/Cross-Sell and retention.Co-ordinating with cross functional like analytics campaign & Data science to conceptualize and implement multi-channel data driven marketing campaigns. Show less

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  DSP Mutual Fund

  Sept 2023 - now

  Distributor Marketing Manager