Ejike Asiegbu B.A, MA

Experience

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  Abbey National Bank PLC

  Jun 2007 - Aug 2012

  Marketing Manager

  • Researched industry and marketplace trends to develop marketing solutions and enhance business operations.• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.• Maintained complete database of files, contacts and project materials.• Generated reports detailing campaign performance, customer engagement and engagement trends.• Executed optimal sales strategies to achieve commercial goals for target market.• Maintained documentation, detailing assignments, in-progress work and completed project milestones. Show less

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  APM Terminals

  Nov 2014 - May 2016

  • Collected and organized marketing data from various sources, ensuring data integrity and accuracy.• Analyzed marketing data to identify trends and insights using statistical methods like Excel and R.• Created comprehensive marketing reports and developed dashboards using tools like Excel and Tableau to communicate findings.• Monitored and evaluated marketing campaign performance, providing optimization recommendations.• Worked with marketing, sales, and product teams to align data insights with business strategies, supporting decision-making with data-driven insights.• Utilized tools like Google Analytics, Tableau, SQL, and R for data analysis and stayed updated with the latest marketing analytics tools. Show less • Worked closely with the Head of Commercials to come up with winning marketing strategies by researching and identifying sales opportunities, target identification and classification, and generating leads that helped to both acquire and retain consistently satisfied clients• Boosted activities in the terminal by 34% from prospected clients thereby generating more income for the company• Had the privilege to oversee the activities of the intermodal department and improved its efficiency by fostering better working relationships within the team through effective communication.• Grew sales and boosted profits, applying proactive management strategies and enhancing sales training.• Increased sales by offering advice on purchases and promoting additional products.• Maintained records related to sales, returns and inventory availability.• Engaged with customers to build rapport and loyalty. Show less

  • Marketing Data Analyst

    Feb 2016 - May 2016

  • Business Development and Marketing Manager - Lilypond

    Nov 2014 - May 2016
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  CH Business Consultants

  Sept 2016 - now

  Digital Marketing Manager

  • Devised comprehensive digital marketing strategies aligned with client objectives and target audience demographics.• Planned, and executed paid advertising campaigns on platforms such as Google Ads, and Facebook Ads, to maximize ROI.• Monitored digital marketing performance metrics using tools like Google Analytics and provided regular reports with actionable insights to clients.

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  El-Manza Concepts

  Dec 2020 - now

  Operations Manager

  • Harmonize the relationship between company's revenue and delivery function, ensuring seamless execution of duties that support implementation for clients• Build and review master service agreements to simplify and streamline contract negotiation process.• Establish positive and effective communication among unit staff and organization leadership, reducing miscommunications and missed deadlines.• Advance productivity KPIs to achieve key business goals and objectives.• Direct initiatives to improve work environment, company culture or overall business strategy. Show less