Daiva Bartkevičė

Experience

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  Kraft Foods Group

  Feb 2011 - Sept 2012

  Marketing trainee

  This experience gave me priceless and fundamental understanding of how FMCG marketing and brand building works in practice while directly assisting Karūna, Milka, Manija, Jacobs brand managers. Managed projects as sampling, packaging update, production of marketing materials, promo campaigns, branding, worked daily with Nielsen data. While in this position, I gained knowledge in brand portfolio management, brand building, positioning, distribution, trade marketing, merchandising, promotion, pricing. Show less

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  Blue Bridge

  May 2013 - Jul 2023

  Gained/improved leadership, stress management, strategic thinking while working with multiple services, teams, challenging goals and projects at the same time. Responsibilities:1. Corporate and services communication plan, goals and execution: - Plan & execute corporate/services digital communication- Plan & execute conferences communication- Everyday social media communication on Facebook, Instagram, LinkedIn- Integrated marketing communication campaigns - Web development & user experience- Webpage SEO, Adwords- Brief and co-work with agencies, freelancers, other third parties and inner marketing team (PR, events)- Work closely with HR, sales departments, top management- Measure & report performance of digital marketing- Manage yearly digital budget2. Grow brand blog:- Deliver communication plan to increase awareness and readers traffic- Cooperate with PR in delivering topics and blog content- Grow newsletter subscribers base- Improve blog user experience- Follow blog digital metrics & content performance3. Build employer communication & improve effectiveness of talents search:- Plan employer communication across digital channels- Execute employer communication on Facebook, Instagram, LinkedIn- Create copy, photo, video, visual content for social media- Prepare for career fairs- Cooperate with PR in delivering employer topics and content- Work closely with HR team to improve across all talent search touch-points4. Internal communication and events:- Internal events- Creative & copy for internal communication Show less

  • Marketing projects manager

    Jul 2017 - Jul 2023

  • Marketing Specialist

    May 2013 - Jul 2017
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  We'ar Happy

  Mar 2023 - now

  Co-Founder

  Day by day building a vibrant e-commerce brand for cheerful and sustainable childhood. Come visit www.wearhappy.lt and IG@wearhappy.lt to see my latest work on brand identity, social media communication and e-commerce.