Alessandro Siviero

Experience

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  Assocaaf

  Apr 2015 - Jul 2015

  Customer Service Assistant

  ● Assocaaf is the tax assistance center set up by Confindustria associations together with over a thousand of the most representative national and multinational companies of the Italian industrial panorama.KEY ACTIVITIES: ➤ Communicated taxpayers’ logics. ➤ Addressed customer service requests and issues on a daily basis.➤ Managed tax returns compilation and registration.

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  L'Oréal

  Aug 2019 - Dec 2019

  Marketing Intern - Garnier

  ● As the top Natural Beauty Brand on the mass market, Garnier makes the most high-quality, natural care products accessible to everyone.● Its ambassadors embody an authentic beauty ideal summed up in the legendary signature: “By GARNIER, Naturally”✅ L'Oréal Group Global HeadquarterKEY ACTIVITIES: ➤ Provided daily support to the Zone countries and managed the intermediation between central product development and local teams. ➤ Updated key monthly reporting management files, Sell-in/Sell-out performances per country, total Garnier, and per category through data visualization tools and extensive usage of Nielsen and IRI panels.➤ Responsible for tracking new launches results for total Garnier and monitoring KPIs (Gross Margin/Price/Units/Net Sales). ➤ Elaborated and presented to L’Oréal France marketing directors a full marketing plan to potentially launch a new Garnier skincare range. Show less

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  Danone

  Nov 2020 - Dec 2021

  ● Activia is the world's first yogurt brand. With over 1.000 products sold in over 70 countries, Activia spreads the love of gut health worldwide thanks to its unique Bifidus. ✅ Essential Dairy & Plant-Based DivisionKEY ACTIVITIES:➤ Led key innovation projects from idea definition to on-shelf implementation and post-launch track. ➤ Headed renovation projects of major ranges to enhance CO/NS profitability while ensuring an effective and sustainable launch without compromising Activia Core. ➤ Shaped and executing Activia sustainability roadmap aiming to switch to more recyclable packaging materials and exploring second life options.➤ Managed local and international cross-functional teams including R&I, Operations, Quality, Legal to push projects deliverables and alignments. Show less KEY ACTIVITIES:➤ Collaborated in marketing campaigns creation and execution. ➤ Organized and evaluated qualitative and quantitative market researches commissioned to external institutes. ➤ Performed monthly presentations of Activia brand results and competitors’ trends to top management to guide business strategy and implement tactics to achieve the Net Sales target. ➤ Coordinated creative agencies for packaging design developments.➤ Budget, A&P, P&L management. ➤ Responsible for formalizing new interns’ induction program to facilitate integration and business processes understanding. Show less

  • Junior Brand Manager - Activia

    Jul 2021 - Dec 2021

  • Assistant Brand Manager - Activia

    Nov 2020 - Jun 2021
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  Amazon

  Jan 2022 - now

  • B2B Key Accounts Manager

    Apr 2024 - now

  • B2B New Accounts Manager

    Jan 2022 - Mar 2024