Eva Arda Gökçer

Experience

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  Georgia State University

  Jun 1996 - Jun 2000

  Student Asistant - Associate

  I was student assistant to Associate Dean and than Associate Provost Prof. Dr. Yezdi Bhada during my studies at Georgia State University for 4 years.

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  Hyatt Regency Atlanta

  Jun 1996 - Dec 1996

  Management Trainee

  Hyatt Hotel Management Trainee program was developed to provide training for recent hospitality college graduates for hotel management positions in the hotel operations division, Food and Beverage, or PR and Marketing and Rooms Division departments. Successfully completed supervisory position during the duration of the program in Rooms Division and F&B departments. Also gained 3 months experience in PR & Marketing Department of Hyatt Regency Atlanta.

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  High Museum of Art

  Jun 2000 - Jan 2001

  Special Events and Marketing Coordinator

  Planned, coordinated and executed events including Friday Jazz, Daily HIGHlights Tours, Weekend Family Tours, Conversations with Contemporary Artists under the guidance of the Associate Director and Special Events Manager.Prepared collateral materials, mailing lists, event attendees, and assisted Associate Director with fundraising events and logistics.

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  Emory University

  Jun 2001 - Jun 2002

  Marketing Director

  Prepared marketing plans and coordinated activities to increase awareness of Lillian Carter Center for International Nursing at the Emory University. Played a major role in organizing an international conference Global Nursing Partnership, with over 40 countries represented. Worked closely with the local Ad Agency to produce necessary communication activities for the brand awareness of the school.

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  U.S. Department of State

  Sept 2003 - Sept 2005

  American Embassy - Consular Section, Visa Department

  Interviewed immigrant and non-immigrant visa applicants. Assisted US Government officials in translation and interpreting. Volunteered to work during the NATO Summit, visit of President Bush in Istanbul, Turkey between 27-29 June 2004. Attended Foreign Service National Consular Training Seminar between 15-19 March 2004 in Frankfurt, Germany

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  Grey İstanbul

  Dec 2005 - Nov 2009

  Account Manager

  Took part of the pitch process for HSCB brand supporting strategy team as a researcher.Coordinated the day-to-day management of HSBC’s and Advantage Credit Card’s marketing and advertising campaigns, working in collaboration with the Art Directors, Copywriters and Strategy team.Coordinated production of the creative materials for the new Credit Card product launch of HSBC and attended photo shooting with creative team in Hamburg Germany.Worked as the account director for the rebranding process of Allianz Insurance Show less

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  FCB ARTGROUP

  Nov 2009 - Oct 2012

  Played a major role in developing and presenting a winning pitch presentation to Bakcell’s C-Level executives competing against top agencies of UK.Hired and trained new employees, managed third party relations, found new supplier sources in Azerbaijan for Art Group Baku’s branch.As the leader of the team of 15 people, led all briefings with creative, strategy and account management teams.Worked closely with C-Level of Bakcell to deliver the projects on an agreed account plan and budget. Worked with agency's senior management team on generating new accounts. Show less Managed the rebranding process of Bakcell - strategy concept development and led production support in Istanbul with supporting UK based agency Gyro InternationalT.C. Ziraat Bank – led the team to develop corporate TVC, seasonal campaign materials, billboards, print ads, posters and BTL materialsTAV – Contributed to launch strategy for Primeclass and TAV Passport brands.Ferrero Turkey- Directed creative team to build image TVC scenerios, worked with strategy team to conduct market research.Other accounts in charge of BTL communication: Yatas, Idas, Blomberg (Arçelik) Show less

  • Country Manager

    Dec 2011 - Oct 2012

  • Account Director

    Nov 2009 - Dec 2011
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  Digital Ecosystems

  Oct 2013 - Nov 2014

  Business Development Director

  Prepared sales and business development strategy and execution plans for Turkey working directly with the Founder and CEO of Digital Ecosystems. Generated intensive market research, developed target accounts and contacts. Organized and attended over 40 sales meetings with Turkey’s leading e-commerce companies’ C-Level executives. Generated weekly, monthly and quarterly reports.

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  Vapp Works

  Sept 2015 - Jan 2020

  Director of Marketing and Business Development

  Played a major role in winning of 7 clients in the first 2 years of the agency.Koroplast - A market leader in kitchen consumablesDeveloped and executed digital marketing strategy with value creation focus for the target customer. Played a major role developing www.hayatikolaylastirir.com platform. Built and implemented channel based social media strategy focusing on the channels: Facebook, Instagram and YouTube. Led the production team to produce over 450 including video and photo content for the Koroplast’s digital platforms. Developed ATL campaign strategies for products lunches including Koroplast’s Odor Block Garbage Bags, results achieved being Google’s Best in Class nominee based on the brand lift scores.Developed and executed projects with influencers on Instagram and YouTube Channels, developed campaign with celebrity chef Refika which helped Koroplast brand to gain visibility over 500k people.ETI Group - Eti is the leading confectionary company in Turkey specializing in biscuits, cakes, chocolate, crackers and children's products.Developed digital marketing strategy, conducted one to one interviews with over 50 people in the target audience and helped the agency to win Eti Cin brand. Developed and created Instagram concept and strategy for Eti Browni brand for 2019 and project is approved and in execution process.Lenzing Group - a key manufacturer, global technology leader and innovator in cellulose fibers supplying the textile.Developed digital marketing strategy for Lending Group’s brand Tencel for the entry to the Turkish market. Targeting B2C consumers, execution of digital communication strategy focusing on Instagram. Brand gained over 3k followers in one year.Coordinated Influencer marketing activities with PR agency for Tencel as the main sponsor for one of the leading fashion events, Mercedes Benz Fashion Week Istanbul.Other Clients: Yale Locks, Korozo Group, Beyaz Kağıt (Peros), Tibet AŞ (Kenton, Arı Gıda) Show less

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  Proxima Studio - Creative Art Works and Design Services

  Jun 2020 - now

  Founder/Creative Strategist