Fiona Spencer

Experience

• 

  Watney Mann National Sales

  Jan 1981 - Jan 1985

  Product Manager
• 

  Dairy Crest

  Jan 1985 - Jan 1989

  • Marketing Operations Manager

    Jan 1988 - Jan 1989

  • Product Manager/Group Product Manager

    Jan 1985 - Jan 1989
• 

  Mapa Spontex

  Jan 1992 - Jan 2009

  Member of Management Board reporting to Group Chief Executive. Held full P&L control and managed an income budget in excess of €85 million. Responsible for all commercial and operational functions across five subsidiaries - US, Mexico, Brazil, Argentina and China - plus a significant Industrial and Export business and three manufacturing sites. Led a team of seven direct reports including in-country Managing Directors with a total staff group of over 720. Devised and drove the marketing strategy and directed its implementation worldwide, with accountability for 55% of global turnover. Principal responsibilities included: marketing strategy development; NPD management, relationship building with major retailers, driving growth in new markets. Reported to the Joint Director (General Homecare) and led a virtual team of 29 direct and indirect marketing staff. Responsible for all aspects of the marketing and brand development for the UK customer base, encompassing an extensive range of branded and private label products. Generated annual sales of over £14m.

  • Managing Director - International Division

    Jan 2004 - Jan 2009

  • International Marketing Director

    Jan 2001 - Jan 2004

  • Marketing Director UK

    Jan 1992 - Jan 2001
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  Fiona Spencer Ltd.

  Jan 2009 - now

  Business Adviser

  Senior Business Adviser providing consultancy, NED support, strategic development, marketing, coaching and mentoring to varied businesses, from multi-million turnover to start-ups, on a project and on-going basis.

• 

  Pukka Herbs

  Aug 2011 - Dec 2011

  Interim Marketing Director

  Created a strong platform for continued expansion including: a credible marketing plan based on consumer insight, a new NPD process, a system for budget monitoring and framework for ROI measurement whilst coaching the Marketing and wider management team.

• 

  GrowthAccelerator (part of the Business Growth Service)

  Feb 2013 - Mar 2016

  Growth Coach

  Registered and approved Growth Coach for GrowthAccelerator during the life of scheme providing expert, tailored advice to help ambitious businesses achieve rapid, sustainable growth.

• 

  CIM | The Chartered Institute of Marketing

  Jan 2014 - now

  Elected Chair December 2015.The Appointments and Remuneration Committee plays a strategic role advising the CIM Board of Trustees on the following: • Developing and managing the recruitment process & recommending/negotiating remuneration package of CIM’s Chief Executive. • Recommending and overseeing changes to CIM people policy including development of disciplinary policy, reward policy and ensuring that the individuals working for CIM are suitably rewarded and protected. Volunteer role. Show less CIM (The Chartered Institute of Marketing) is the world’s leading professional marketing body.The Board of Trustees are responsible for the overall governance of CIM and its affairs.It is The Board of Trustees’ responsibility to:• Give direction on all aspects of CIM’s Strategy and policy and develop long-term strategic plans and policy objectives for the Chief Executive and staff to implement.• Review, approve and where appropriate request plans and programmes for achieving objectives.• Ensure that CIM complies with legislative and regulatory requirements and acts within the confines of the Charter, Bye-laws, General and Board Regulations in furtherance to its objectives. Show less

  • Chair - Disciplinary Committee

    Oct 2019 - now

  • Chair - Appointments and Remuneration Committee

    Jan 2014 - Jan 2020

  • Board Trustee/ Non Executive Director

    Jan 2017 - Dec 2019

  • Vice Chair - South West Regional Board

    Jan 2014 - Jan 2017
• 

  University of Gloucestershire Students'​ Union

  Feb 2015 - Jan 2021

  Chair Of The Board Of Trustees

  External member of the Trustee Board since February 2015 and appointed Chair December 2017.

• 

  Lilian Faithfull Care charity

  Jun 2022 - now

  Chair Of The Board Of Trustees