Cristen Stump

Experience

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  Hobart West Solutions

  Jun 2007 - Dec 2007

  Office Clerk
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  The Spinrad Agency

  Jan 2008 - Apr 2010

  Administrative Assistant
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  The College of Physicians of Philadelphia

  May 2010 - Jun 2012

  Program Assistant

  As the Program Assistant for the Employer Wellness program, I managed the day to day operation of the program. Responsibilities included managing program Interns, overseeing the program's web presence, following up with program participants, reporting weekly to program Director and bi-weekly to program funder, planning events, designing promotional documents.

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  Public Interest GRFX

  Jun 2012 - Nov 2012

  Contract Position

  Public Interest GRFX is the in-house communications team for the Public Interest Network, which includes U.S. PIRG, Environment America, and other organizations that engage in research, advocacy, grassroots organizing and litigation to win positive changes for our environment and our society.We write and edit text, design publications and online content, build websites, and produce video content in order to build a larger and more deeply engaged following for our network and the issues we champion. Show less

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  Jewish Federation of Greater Philadelphia

  Sept 2012 - May 2015

  Creative Services and Human Resources Administrative Assistant

  • Supported the Creative Services Director in creating print media for initiatives and events.• Provided support in the daily operation of the Human Resources department.• Assisted in managing the wellness program, developing program objectives and initiatives. • Maintained Ascentis database of personnel information including position details, contact information, salary, benefits, and PTO accruals. • Maintained donor information, update event registration and create reports using Blackbaud donor database. • Maintained staff lists and organizational charts, personnel and medical files (including records retention), and department and staff calendars. • Planed and schedule internal events related to personnel, benefits, and wellness program activities. Show less

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  WW Hospitality Marketing

  May 2015 - Nov 2018

  Web Design & Digital Presence Project Manager

  WW Hospitality Marketing is a Philadelphia based full service marketing agency focused on providing integrated, multi-channel marketing solutions to the hospitality industry. With over 35 years of combined sales and marketing experience, the team at WW serves as an extension of your company's sales and marketing team, and our goal is to help clients achieve top line revenues and bottom line results. Website Management and CreationPlanned website project life-cycle deliverables and resource availabilityLed the exploration and evaluation of website designs by 3rd party providersCreated and presenting web project proposals to clientsManaged web project feedback between client and 3rd party provider though conception to live launchAssisted clients in content updates and work with client and provider when larger structural changes are required Worked alongside 3rd party support and engineering teams to deliver exceptional web and mobile applications to clientsManaged Third Party Digital ContentManaged Social Media Presence Set up and maintained Google Analytics sub-accounts, linking to websites and quarterly reporting to clientsGoogle PPC Management Created Google PPC campaign proposals Ensured Google PPC campaigns are running efficiently Reported weekly Google PPC performance to Account Managers and Creative Director Digital Best PracticesDesigned and Managed GF Digital Best PracticesManaged Digital Brand StandardsPreformed Digital AuditsGenerated Digital Goals and Track MeasurabilityLearned and Communicate Advancements in Technology and AnalyticsMeet with Corporate Periodically to Review Status and Progress Show less

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  Vanguard Charitable

  Nov 2018 - now

  Vanguard Charitable is a leading public charity which sponsors cost-effective donor-advised funds and is committed to offering consistently high-quality experience to donors who wish to build a charitable legacy. We firmly believe in the importance of long-term, strategic charitable planning that minimizes costs, and we are proud to offer the highest value donor-advised fund, a claim backed by our low all-in fee and strong alignment with the time-tested principles of Vanguard, a leader in at-cost investments.As the Marketing Automation Lead, Cristen is responsible for managing the marketing automation platform and fully leveraging its capabilities to generate and nurture qualified leads and deliver personalized and engaging experiences to drive growth and retention in Vanguard Charitable target audiences. She works closely with marketing, sales, and IT/CRM team members to implement all programmatic and operational initiatives through the automation platform and increase marketing effectiveness. Show less As a Content Lead, Cristen was responsible for the development, distribution, and ongoing management of a variety of marketing content for target audiences and internal stakeholders, including news stories, blog posts, internal communications, public website updates, email campaigns and marketing initiatives. Additional responsibilities included, building brand awareness and generating leads by developing, re-purposing and distributing content which uniquely appeals to different external audiences in support of the marketing and communications strategy. Further, Cristen worked with key stakeholders through the content creation process, soliciting and incorporating feedback and content revisions into final, approved communications. Show less

  • Marketing Automation Lead

    Apr 2022 - now

  • Content Lead

    Nov 2018 - Apr 2022