Piyush Gupta

Experience

• 

  IIT BHU

  Jul 2016 - Jun 2017

  TAEKWONDO CAPTAIN
• 

  Divaswapna

  May 2017 - Apr 2018

  Summer Internship
• 

  ETML

  Jul 2018 - Dec 2020

  - Team worked closely with marketing team to bring value to our clients by assisting us in generating insights using a variety of analytics tools and approaches.- Team was responsible for reviewing, transforming, cleaning, and modelling data with the aim of identifying relevant information, generating recommendations, and assisting in decision-making.- Comprehended and interpreted the insights using applied statistics, pattern analysis, predictive analytics, or other comparable techniques.- Other tasks include: calculating First Click to Sales lag of users across different platforms, CAC, LTV, advance cohort analysis, creating Customer Segmentations, and other advance analysis.- Team was also responsible for reviewing digital media tags on website and provide Tag Audit Recommendations to comprehensively track all user interactions and KPIs across the website conversion funnel Show less - As a member of the Digital Marketing Analytics team, I assisted clients with their needs for web analytics and digital marketing by offering a range of services related to the implementation of various tools and technologies that help them get better ROI from their various digital marketing initiatives.- Made recommendations for operational and strategic measurement of Web and App analytics.- Utilizing tag management systems, delivered highly personalised analytics implementations, guidelines, and measurement solutions.- Audited analytics accounts and identify measurement opportunities which would be beneficial to track.- Maintained a strong working knowledge in the Google, Facebook and other Marketing platforms ecosystem. Show less - Owned paid marketing campaigns for key clients from a range of industries, such as banking & finance, e-commerce, and others.- Data driven Digital Strategizing and Cross Channel Paid Advertising for more than 50 clients.- Created dashboards on BI tools of client's choice(Tableau, Power BI, Google Data Studio and Google Sheet) to track the entire marketing campaigns, and see how the efforts are drilling down into the end goals.- Generated strategic insights by deep diving data for attaining client objectives, and scaling brand successfully using data driven decision across all the platforms.- Execution and implementation of client business objectives through various digital marketing channels.- Continuous clients interaction to mutually brainstorm and improve current strategies, and build future goals.- In addition to normal paid marketing efforts, successfully launched seasonal or special marketing campaigns for clients from various domains. Show less

  • Lead Data Analyst

    Jan 2020 - Dec 2020

  • Senior Data Analyst

    Jul 2019 - Dec 2019

  • Senior Digital Analyst

    Jul 2018 - Jun 2019
• 

  EasyInsights

  Jan 2021 - now

  - Worked cross-functionally with design, engineering, sales and marketing teams to aid in decision making.- Delivered insights and analysis using statistical tools, data visualization, and business use cases with the Product and Business teams- Day to day interactions with users to identify users' behaviour including pain points, need of new features, UI & UX pros and cons etc.- Helped senior management teams to make decisions based on data.- Build & maintain dashboards for tracking business performance and product adoption- Implemented SEO techniques on the website Show less

  • Director, Growth

    Jan 2023 - now

  • Manager, Product Growth

    Jan 2022 - Mar 2023

  • Senior Product Analyst

    Jan 2021 - Dec 2021