Imene Hantous

Experience

• 

  Société internationale Transit

  Jul 2009 - Jul 2009

  Stagiaire
• 

  Master Call center

  Jul 2010 - Dec 2011

  Teleoperator

  Prospected potential clients in the renewable energy sector for French companies.Validated appointments in advance to ensure they met the prospects' requirements and expectations.Engaged in cold calling and lead generation to expand the customer base.Provided initial information to potential clients and ensured smooth follow-up.Managed and updated customer data, ensuring all information was accurate and current.

• 

  Two Agency

  Feb 2014 - Apr 2014

  SEO/SMO Specialist

  Implemented link-building strategies, including directory submissions, partnership outreach, and linkbaiting to enhance site authority and search rankings.Created optimized content for key website pages to improve SEO performance and user engagement.Continuously monitored and analyzed trends and performance metrics to adjust strategies for improved results.Boosted website visibility and brand awareness through targeted social media campaigns and strategic content promotion.

• 

  MDWEB

  Mar 2015 - Apr 2016

  Web Marketing Coordinator

  Monitored and analyzed performance across web platforms and social media channels.Created detailed reports and analyses to track web and social media activities.Contributed to the development of action plans, generation of innovative ideas, and formulation of recommendations.Presented concepts and marketing strategies to clients, ensuring alignment with their needs and expectations.Participated in various project phases, including benchmarking, preparing presentation documents, and gathering requirements.Assisted in drafting technical specifications and ensuring deliverables met the outlined criteria.Verified that the final execution adhered to project specifications and quality standards. Show less

• 

  Unimarket

  Oct 2016 - Nov 2016

  Marketing Coordinator

  Designed and implemented communication plans to support business objectives.Managed and monitored social media accounts to maintain brand presence and engagement.Tracked and analyzed communication campaigns and activities to measure effectiveness and optimize performance.Conducted competitive analysis to identify market trends, opportunities, and areas for improvement.

• 

  Tritux

  May 2017 - Aug 2019

  Marketing Assistant

  Developed and managed the editorial calendar for social media, aligning it with the communication strategy and defined objectives.Led the creation of content tailored to different platforms and goals.Developed and analyzed performance reports for the website and various social media channels, providing actionable insights and setting performance benchmarks.Proposed and implemented creative, value-driven initiatives to enhance engagement.Managed and optimized existing moderation processes, ensuring an autonomous and responsible approach to achieving desired results.Assisted in organizing and executing events such as trade fairs, product launches, and internal activities.Contributed to special projects like mobile app design, applying UX/UI trends to improve user experience.Coordinated all stages of communication materials production with various partners.Continuously monitored market trends, technological advancements, and social media usage to enrich strategies and identify new growth opportunities Show less

• 

  North Creativity

  Aug 2019 - Dec 2019

  Digital Marketing Manager

  Developed the marketing and media plan: from target definition and objective setting to budget allocation and identification of key tactics.Created digital marketing tools and managed the brand’s presence across social media platforms (Facebook, Twitter, LinkedIn, and YouTube).Developed digital campaigns and organic and paid content for social media to boost engagement and expand the community.Created compelling content for social media, including presentations and videos, to drive brand visibility and user interaction.Implemented performance measurement for digital campaigns, tracking metrics to gauge success and improve strategies.Analyzed and optimized digital campaigns for improved results and increased ROI.Conducted strategic monitoring of industry trends and emerging technologies to stay ahead of market changes. Show less

• 

  ATF Technologies

  Jan 2020 - Sept 2021

  Marketing Coordinator

  Development and execution of marketing strategies aligned with company objectives, product specifications, market data, and budget constraints.Website redesign: auditing the current site, competitor benchmarking, defining the new strategy, and implementing it operationally.Planning and executing strategies to boost website traffic and profitability, including email marketing, blogging, landing pages, and social media optimization (SMO).Analyzing, optimizing, and enhancing digital platforms to improve user experience and simplify the customer journey.Managing web activities: tracking KPIs, analyzing performance, and providing recommendations.Overseeing social media accounts and generating performance reports.Creating diverse and interactive content formats (carousels, polls, videos, etc.) tailored to themes and events.Preparing, optimizing, and launching email campaigns, including newsletters, updates, and event invitations.Conducting competitive and digital market monitoring. Show less

• 

  Corbeil Électroménagers

  Jun 2023 - now

  Conducted an in-depth analysis of functional specifications for Magento extensions and modules to ensure alignment with business requirements.Identified and selected relevant test cases based on functional specifications and user scenarios.Developed detailed and structured test scenarios covering expected functionalities and edge cases.Performed rigorous test execution with clear and precise documentation of results.Proactively identified anomalies and defects, followed by comprehensive documentation and recommendations for resolution. Show less

  • Spécialiste en commerce en ligne

    Aug 2023 - now

  • Software Quality Specialist

    Jun 2023 - Jul 2023