Debashish Pathak

Experience

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  India Picture

  Nov 2006 - Aug 2008

  Asst. Manager, Sales and Picture Research

  Role and Responsibilities:i. Picture Research: Sourcing images and/or video clips from both royalty-free and rights-managed collections as per the creative brief of clients (mainly advertising agencies)ii. Client Servicing: Maintaining relationships with clients, understanding client’s core requirements and their budget and source accordingly. iii. Arrange photoshoots for specific requirements for clients if necessary. iv. Corporate sales of images and video clips and achieve quarterly targets of sales numbers. Show less

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  M Design & Communication

  Sept 2008 - Dec 2010

  Senior Executive Client Servicing

  Role and Responsibilities:• Single point of contact between client and agency • Direction to the planning and creative team • Marketing strategy development for ATL and BTL campaigns • Oversee the production and delivery of marketing materials• Media plans for print, radio, and outdoor campaigns• Content planning and managementAccounts handled at M Design: Alpha G: Corp, Anand Automotive, Archidply, Natural Spring

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  Design Workshop

  Dec 2010 - Mar 2012

  Senior Executive, Client Servicing

  Account handled at Design Workshop:ITC HotelsClient and agency relationshipConcept direction and creative supervisionManagement of outsourced agenciesSupervision of National and International events for ITC Hotels in SATTE (South Asia Travel and Tourism Exchange) New Delhi PATA (Pacific Asia Travel Association) New Delhi GITB (Great Indian Travel Bazaar) Jaipur

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  Muga

  Apr 2012 - Apr 2018

  Executive Director of Operations

  Solely responsible for the management of sourcing, quality checking, logistics and marketing of handmade products

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  IJCP Group

  May 2018 - now

  Manager Account Planning

   Developing unique strategies built upon current client strategies including conventional as well as digital arena to meet/exceed objectives  Conducting rigorous analysis and market research to understand customer behaviour, then use that information to develop marketing strategies that raise brand awareness, drive customer growth, improve a brands positioning Fostering timeline development and monitor progress, ensuring deadlines are met  Developing strong, trusting relationships between clients and agency partners, providing leadership and support during strategy, ideation, and execution  Proactively keeping abreast of assigned client’s marketing and media plans, and provide solutions including promotional ideas, campaign strategies for ATL, BTL and digital media including social networks, innovative media, viral, etc.  Development of communications briefs, ensuring effective integration of creative and media  Managing research studies that yield rich insights into consumer online behaviour and key motivational (or attitudinal) behaviour Developing a total understanding of online target audience and mindset modes  Providing campaign performance reporting and analysis to clients  Developing social media strategy  Assessing the performance of advertising campaigns and events  Analysing market trends and identify new opportunities and challenges  Maintaining an excellent collaborative relationship with sales and BD department to support the development of assignments Show less