Jon Young

Experience

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  Opinion Research Services

  Oct 2006 - Oct 2009

  Researcher

  Project manager for quantitative projects in the local government team. Clients included Hertfordshire County Council and Dorset Police

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  BVA BDRC

  Oct 2009 - Aug 2024

  Director

  Research consultant specialising in the travel, tourism and leisure team. Responsibilities include project design and management of a diverse range of qual and quant projects. Current experience covers:- Visitor exit surveys - Visitor experience work including the development of SmartDepths (a BDRC Continental product)- Market sizing and segmentations- Applying behaviour economics and evolutionary psychology to everything we do- Advanced analytics including audience segmentation, KDA, MaxDiff and TURF analysis- Speaking at conferences (most recently at the North Wales visitor attractions conference)- General customer experience research- Experienced moderator conversant in projective techniquesMy responsibilities also extend to the management and design of the company's internal training programme, as well as inputting into our CSR strategy. Show less

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  DECISION HOUSE LTD

  Nov 2024 - now

  Director