Nimisha Priya

Nimisha Priya

Internee

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location of Nimisha PriyaIndia

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  • Timeline

  • About me

    UX Strategist | Product Designer | User Researcher | Service Designer | 6+ years of Experience in the Design Field

  • Education

    • Academy of Art University

      2013 - 2016
      Master of Fine Arts - MFA Apparel and Textiles
    • SRH Berlin School of Design and Communication

      2021 - 2023
      Master of Arts - MA Strategic Design Excellent, A-
    • NATIONAL INSTITUTE OF FASHION TECHNOLOGY, KOLKATA

      2008 - 2012
      Bachelors Fashion Designing

      Graduated in Bachelors degree-Fashion Design. Learned the techniques of Pattern Making, Garment Construction, Draping, Fashion Illustrations. Learned how to make a collection from an Inspiration. By making client boards, mood boards, color boards, market research boards. Rough sketches before the finalized looks with finalized fabrics and trims.

  • Experience

    • Shahi Exports Pvt Ltd

      May 2011 - Jul 2011
      Internee

      Was a design trainee and had worked on projects on women's wear for brands like mango , EDC , kids wear brands like George kids . Developed embroidery swatches .Helped in getting the ongoing design projects to be completed on time .Managed the process between sketching to the final product by interacting with the concerned employees in the production department.Volunteered in the company meetings between the Designers and the Buyers.Maintained the records for sampling, lab-dips, materials. Show less

    • Jharkhand Silk Textile and Handicraft Development Corporation Ltd (JHARCRAFT)

      Aug 2012 - Apr 2013
      DESIGNER AND PRODUCTION MANAGER

      Worked as a designer as well as handled the production unit. Worked on creating silhouettes for women's wear.Conducted in-depth inventory management analysis, optimizing stock levels and reducing carrying costs by 15%.Helped in increasing the production.Participated in the company meetings.Helped in final packaging of the garments made in-house.

    • VEAV by Nimisha Priya

      Mar 2017 - now
      Founder, fashion-textile designer

      Applied exceptional problem-solving skills to overcome complex challenges, driving the successful implementation of critical business strategies.Leveraged deep industry expertise to stay ahead of fashion and e-commerce trends.Source fabrics for the planned design collection to the actual line up of the garments of the collection.Developing digital prints, and fabric textures for the collection as per the market, trend, competitors and consumer research.User-centric garment design.Proactively challenged the status quo, driving innovation and process improvements that streamlined operations and increased efficiency.Simultaneously manage and have streamlined communication with the stakeholders. Product delivery with full satisfaction. Show less

    • Active Philanthropy

      Oct 2021 - Aug 2022
      University collaboration - Strategic UX Designer

      Successfully orchestrated and completed multiple projects simultaneously, showcasing effective multitasking and time management skills.Collaborated with team leads to establish and standardize design operations processes using Agile & Lean methodologiesUtilized various research techniques including open-card sorting, user interviews, and journey mapping to assess user comprehension of designs and concepts.Transformed client objectives into user-tested digital interactions via thorough research, sketching, and prototyping.Crafted wireframes, user stories, and user journeys for various devices, guaranteeing smooth user experiences.Addressed design hurdles with inventive approaches, implementing strategic UX choices for both existing and novel features.Identified key performance indicators (KPIs) that drove a 90% increase in efficiency in steering the project and guiding design decisions. Show less

    • Ravensburger

      Oct 2022 - Jan 2023
      University collaboration - Strategic UX Designer

      Clarified and tailored the initial problem, researched and analysed the data, navigating towards a data-driven pathway for clarity and focus.Unearthed key insights and opportunities through extensive qualitative and quantitative research, shaping specific personas and use case scenarios using Design Thinking methodologies.Consistently delivering cross-functional initiatives on time and within the given budget.Developed empathy map, exposing user and stakeholder pain points, guided by a strategic and systemic approach.Cultivated a tangible idea from design sprints, leading to user storyboards, user journeys, and prototypes.Designed an appealing brand identity in alignment with the clear concept.Executed usability tests, resulting in comprehensive design decisions for an impactful final design solution. Show less

    • Service Design Network Young Talent Board

      Dec 2023 - May 2024
      User Experience Designer

      Leveraging design thinking methodologies to tackle the complex challenge of designing a digital mentorship platform for target users with empathy and creativity.Spearheaded immersive and extensive user research with precision that resulted in decoding user behaviours, identifying pain points, and uncovering opportunities, contributing to impactful design solutions with an efficiency of over 80%.Translated data into actionable insights, resulting in a 25% enhancement in crafting effective design solutions that specifically addressed challenges identified in extensive user research.Lead dynamic ideation sprints, transforming creative ideas into tangible prototypes that captivate and inspire. Show less

    • Radical AI

      May 2024 - now

      AI Product DevelopmentLed the design and development of KAI, a groundbreaking AI career coach with personalized user experience, learning, and support, driving a 55% surge in user engagement.User Interface DesignSpearheaded a 20% reduction in user onboarding time by leading the team to craft intuitive interfaces with Figma and rigorous usability testing via Maze.EdTech InnovationLed the EdTech innovation with gamified experiences, design systems, and pioneering Gen AI. Enabled data-driven design decisions through rich UX metrics & KPIs. Show less

      • Lead Product Designer

        Jul 2024 - now
      • Product Designer

        May 2024 - Jun 2024
    • Mensa Philosophical Circle

      Jun 2024 - now
      UI / UX Designer

      Architecting User Journeys:Leveraged UX principles and laws to design intuitive user flows across devices, maximizing engagement and user retention with frictionless experiences.Building a Dream Design System:Championed the co creation of robust design systems, ensuring visual consistency while streamlining the design system and development process for lightning-fast iteration and continuous improvement.Crafting Captivating EdTech SaaS Interfaces:Leveraged Figma's power to design captivating EdTech SaaS interfaces with rigorous testing that guaranteed a seamless user experience, driving adoption. Show less

  • Licenses & Certifications

  • Honors & Awards

    • Awarded to Nimisha Priya
      Indigo Design Award 2025 - Silver Winner Indigo Design Award Apr 2025 The Indigo Design Award, celebrating its eigth year, recognizes exceptional graphic, digital, UX/UI, game, mobile, branding, and app design from individuals, teams, studios, and students globally.Emphasizing innovation, design, and technology, the competition welcomes both conceptual and implemented projects, particularly encouraging recent graduates. An esteemed international jury, including experts from Google, IBM, and other leading organizations, evaluates submissions.
    • Awarded to Nimisha Priya
      London Design Awards - Gold Winner London Design Awards Nov 2024 Representing the past and future, the London Design Awards is an international competition that recognises exceptional designs and outstanding creative projects worldwide. Through the acknowledgment of existing trends that integrate with diverse insights, the London Design Awards reformulates the perspectives of the world towards this unique language, synchronising the great metropolis of London alongside concepts that symbolise excellence.
    • Awarded to Nimisha Priya
      Service Design Award Winner 2024 Service Design network Oct 2024 The Service Design Award is a prestigious international recognition for outstanding service design projects. Established by the Service Design Network in 2015, the award honors work that sets a new standard for excellence in the field. Winners are considered global benchmarks for both students and professionals.I am a global finalist in the student category and a winner of the Service Design Award at the 2024 Service Design Global Conference. My project, "What Can I do!?", was… Show more The Service Design Award is a prestigious international recognition for outstanding service design projects. Established by the Service Design Network in 2015, the award honors work that sets a new standard for excellence in the field. Winners are considered global benchmarks for both students and professionals.I am a global finalist in the student category and a winner of the Service Design Award at the 2024 Service Design Global Conference. My project, "What Can I do!?", was recognised for its innovative approach to service design and its potential to set a new industry standard. Show less
  • Volunteer Experience

    • To help revive the crafts in the contemporary world.

      Issued by Govt. of India and NIFT on Jun 2010
      Govt. of India and NIFTAssociated with Nimisha Priya