Kit Thompson

Experience

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  American Express

  Jun 2003 - Dec 2011

  Director, Online Communications & Social Media

  Digital Communications:Worked closely with public relations staff to develop rich digital content to highlight company news and successes with interactive components (video, slideshows, quick polls, etc.) for multiple uses: press conferences, social channels, global intranet, executive blogs. Led strategy and development of global intranet content, design and governance. Presented with Chairman’s Award for Innovation and 20+ monthly department-wide awards.Social Media:Key player in establishing the company’s first social media presence across multiple channels. Developed communication plans for promotions across the company. Created dynamic web pages to promote high-profile programs, e.g., Mercedes-Benz Fashion Week. Measured ROI through traditional performance metrics, community engagement, conversion rates and benchmarking.Enterprise Social:Designed and managed successful executive blogging program, including visual identity and governance, and developed usage analysis to highlight 10,000+ monthly page hits and hundreds of employee comments. Led development (branding, UX, promotion and monitoring) of global discussion forum. Led team of IT professionals in strategic planning, vendor relations and usability testing of numerous internal platforms including Jive, Salesforce, Yammer and others.Promoted from manager to director in 2006. Show less

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  Kitaliana, LLC

  Feb 2012 - Jul 2013

  Founder, SVP, Digital and Social Media Strategy

  Digital marketing and communications strategy; social media, enterprise social platforms, branding collateral development. Clients included Publicis Healthcare Communications Group, (Digitas Health, Razorfish Health, Saatchi & Saatchi Wellness, etc.)

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  Willis Towers Watson

  Jul 2013 - now

  Director, Implementation Consulting

  Client-facing consulting role in HR Technology, in fast-paced, agile environment to implement consumer-grade portal solutions for global Fortune 500 customers. Manage implementation process from requirements gathering through design, testing and client training. Consult with clients on personalization strategies, governance, web accessibility and effective messaging. Special projects include representing delivery team on Azure cloud migration, management of QA team, knowledgebase management and ongoing process improvement initiatives. Show less