Kartik Lalit

Experience

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  CreativaIndia

  Feb 2014 - Jan 2015

  Public Relations Executive

  Conceptualized and pitched marketing campaigns for publishing, fashion, and lifestyle brands.Organized Blogger community partnerships and PR tie-ups.Worked on business development pitches, enhancing brand visibility.

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  Sixth World Radio (Independent Project)

  Apr 2014 - Jul 2015

  Executive Producer

  Created and managed a weekly content schedule, overseeing all aspects of video and audio production.Coordinated with industry professionals for collaborations and interviews.Managed set design, production schedules, and data archival, ensuring smooth content distribution.

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  Online Trip Designers Pvt. Ltd.

  Apr 2014 - Jan 2015

  Marketing Manager

  Developed travel marketing campaigns, including video content, blog posts, and offline promotions.Created and managed YouTube video campaigns and niche trip packages.Established B2B partnerships for corporate and luxury travel experiences.

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  Frankly.me

  Jul 2015 - Oct 2015

  Senior Video Editor

  Led a team of video editors, setting up guidelines and workflows to optimize video production.Increased daily output to 250–300 quick edits, enhancing content efficiency.Automated tasks and created reusable templates to streamline video production.

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  VEQTA

  Jan 2016 - Nov 2018

  Head of Visual Production and UI/UX Lead

  Designed and managed branding, UI/UX, video production, and digital marketing for a global sports streaming platform.Developed content strategies and social media advertising, driving audience engagement and subscriptions.

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  A Little Anarky Films

  Jan 2019 - Jun 2020

  Post-Production Manager

  Led post-production and motion graphics for advertising campaigns with global brands like UN, BBC, and Oreo.Created a video campaign for the Better Cotton Initiative, GAP and USAID; and C3.Optimized workflows, enabling same-day project execution when required.

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  The Empty Crate Company

  Dec 2020 - Sept 2021

  Chief Operations Officer & Production Head

  Led high-end film, animation, and video production for global brands and NGOs.Managed creative teams of animators, editors, and designers, ensuring smooth execution of large-scale projects.Delivered high-quality video campaigns under extreme deadlines, completing full-fledged productions in as little as 48 hours.

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  Adventus.io

  Sept 2021 - Aug 2024

  Production Manager & Creative Lead

  Directed video production and creative strategy for a global SaaS company, producing high-converting marketing content.Implemented design sprints and workflow automation, reducing creative turnaround time from weeks to days.Executed global campaigns, increasing lead generation by 200% and sign-ups by 100%.Developed social proof-based storytelling, producing video case studies, testimonials, and product demos.

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  Web of Designs

  Nov 2024 - now

  Founder & Creative Director

  - Built and scaled a full-service creative agency, offering video, animation, branding, and marketing solutions.- Led film, video, and animation production teams, ensuring seamless project execution.- Delivered brand-defining visual content across FMCG, logistics, pharma, education, and technology sectors.- Developed social proof videos, advertisements, and engaging content that drive brand engagement and growth.