Terri Ha

Experience

• 

  San Francisco State University

  Jul 2013 - Aug 2017

  • Scheduled and facilitated meetings with stakeholders to plan email marketing campaigns.• Executed on all email operations from creation, QA, segmentation list management and execution.• Set up automation programs for email delivery and customer journeys.• Managed A/B testing to determine best email marketing methods.• Analyzed email KPIs to adjust marketing levers to generate better results.• Designed landing page and forms aligned to organization’s branding, key business requirements and industry best practices.• Salesforce administrator for College of Business Graduate Admissions pilot instance; formulator of lead flow process, lead management and data mapping between Pardot to Salesforce.• Created documentation and trainings for employees on how to leverage Salesforce, Pardot and Drupal.• Lead designer for all College of Business web operations. Show less

  • Digital Marketing Web Developer & Salesforce Administrator

    Jun 2016 - Aug 2017

  • Business Development & Marketing Intern

    Jul 2013 - Jun 2016
• 

  San Francisco District Attorney's Office

  Jan 2015 - Feb 2016

  Information Technology Intern

  • Performed technical hardware and software setup for new and existing users.• Collaborated with IT team to complete help desk ticket requests to over 300 users in the organization, yielding over 95% customer satisfaction rate.• Tracked all hardware and software inventory in an Excel database.

• 

  Symantec

  Oct 2017 - Nov 2019

  Sr. Business Intelligence Analyst

  • Establishing Global Marketing funnel and pipeline reporting methodology; driving global initiative to streamline reporting framework and process across Marketing with alignment to Sales.• Developer of 20+ Salesforce global and regional self-service performance and operational dashboards; maintaining and updating infrastructure upon new changes; generating ad-hoc reports and analyses.• Overseeing end-to-end Salesforce object enhancements to realize newfound reporting needs for end users.• Partnering cross-functionally with Marketing, Sales and IT teams to build, test and implement processes and solutions to fulfill business and technical needs.• Resolving data quality issues to ensure accuracy and consistency for just-in-time and monthly leadership reports.• Documenting new and existing business requirements for projects.• Workfront administrator responsible for adoption, training, system enhancements and reporting.Highlights:• Designer of new global and regional marketing calendars to assist leaders with governance, planning and strategy for digital and event focused campaigns.• Organized and co-hosted post-event operations support sessions with Global Events Marketing Team to formalize and digitize pre- and post-event processes; built Global Marketing Events Team's first self-support dashboards for accountable insights.• Uncovered pipeline leakage and provided remedial plan to recover $18M+ globally in marketing sourced pipeline between FY19 Q4 and FY20 Q1. Show less

• 

  TPG

  Nov 2019 - now

  • VP, Enterprise Applications

    Jan 2025 - now

  • Manager, Strategic Initiatives & Enterprise Applications

    Dec 2022 - now

  • Sr. Associate, Strategic Initiatives

    Nov 2019 - Dec 2022