Prachi Singh

Experience

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  NIIT University

  Jan 2014 - Dec 2015

  Under the ‘Asian Lens’ collaboration of NIIT University and the Japanese Industries in India, I was selected based on pedagogy and command over English language, as a Language teacher for industry professionals. Responsibilities :- Syllabus preparation (Course and handout)- Lecture preparation (presentation format) and corresponding assignments- Conducting regular sessions using audio-video aids as per syllabus- Evaluation of learners- Organising course related activities (Practical Learning)Skills: Content creation, Presentation skills, Communication skills, Teaching, Organising skills Vis mindre

  • Faculty Assistant

    Jan 2014 - Dec 2015

  • Student Placement Committe Member

    Dec 2014 - Nov 2015

  • Students Affair Committee Member

    Jan 2014 - Nov 2015
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  Indian Institute of Technology, Delhi

  Jun 2015 - Jul 2015

  Summer Intern

  The mesophilic, halophilic and psychrophilic bacteria were screened for the production of Protease, and the activity of the crude enzyme was measured.Skills: Bacterial isolation, Gelatine agar plate assay, Gram staining, Protease production, Protein estimation, Protease assay, UV-Vis spectrophotometer.

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  Faculty of Medicine Siriraj Hospital, Mahidol University

  Jan 2016 - Jun 2018

  Research Officer

  - Developed a high throughput biosensor based drug screening platform to predict the promising candidate drugs, related to cancer pharmacology based on kinase signalling pathways etc.- Analysed big data through MATLAB, R and presented into visual data through excel graphs and PCA

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  Brazzale Spa

  Jun 2019 - Jul 2019

  Industry and Community Project (ICPU)

  Dairy as industry is undergoing a turbulent period where consumers are reevaluating their choice of dairy products. Nutritional offering from dairy products remain the driving force of choice. But, with the availability of plethora of information online both in favor and against dairy, makes it hard for consumers to draw a conclusion. We in the group of 5 identified this managerial problem through secondary resources as well as primary research (survey questionnaire)This interdisciplinary collaborative project with Brazzale, the oldest Italian dairy company aimed to address the same and give recommendations. As the final output, we: - Prepared the solution proposal that aimed to regain consumer trust in dairy industry (drawing consumers' responses from the survey)- Pitched the idea/solution to industry stakeholders, and it was appreciated by the CEO of Brazzale S.p.A. Vis mindre

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  HealthKart

  Feb 2020 - Jul 2020

  Product Intern

  Health and Wellness has been strongly emerging as a priority attribute for consumers. Thus, health products and supplements are in demand that aim to provide consumers' with physical and mental well-being. Additionally, customisation and personalisation of products goes beyond aesthetics. Consumers are willing to choose a product that match well their profile. Thus, gender-specific and age-specific products gain consumers' interest.The idea is to analyse consumer trends to identify the market gap, which offers the possibility of product innovation. Further evaluate drivers’ information to estimate competitive performance of that product (pricing, market share, etc.) and recommend actions. Then, develop go-to-market strategy and positioning statement (4P) for the innovative health product (targeting women). Vis mindre

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  Agriform

  Aug 2020 - Dec 2020

  Market Research Analyst

  The aim of this collaboration was to study Italian consumers' acceptability for Grana Padano PDO (hard cheese), which contributes to 60% of Agriform’s production. Because, consumer trends are shifting faster than before, Agriform wanted to have a tap on consumer interest by understanding how Italian consumers' preferences for dairy and dairy products are emerging. So, the aim was to conduct a nation-wide survey to:- Understand the attitude, awareness and expectations of consumers towards dairy and cheese consumption (nutritional value, quality expectations, health claims and sustainability, animal welfare)- Interpret consumers' preferences through their shopping behavior to identify the attributes contributing to those actions (price, packaging, health claims, brand, quality of milk, seasoning etc.)- Analyze consumers' willingness to pay a premium for those attributes through choice experiments Vis mindre

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  Foodpairing AI

  Mar 2021 - Jul 2021

  Market and Client Research

  What a consumer eats is a combination of his/her flavour preference with the right blend of ingredients suiting his/her taste buds; But since world flavour changes with culture, across nations and according to eating habits, food companies continue to work on innovative products to cater the emerging/ changing consumer needs and interests.The success of a new food product in the market depends a lot on the consumer studies and sensory analysis done beforehand, which is a time taking process. So, it does make sense, to get a deeper consumer insight and the right ingredient combination for the new product formulation. At Foodpairing, we provide food companies with the concept of right ingredients as per their expectations and target customers, in order for them to rightly invest the resources in the product design and increase their success rate.My work profile:- Building business and market intelligence for new areas of our business.- Conducting market research on the opportunities and threats in the markets that ourcore clients operate in.- Researching the core clients and their core strategy with regards to R&D and theirmain goal for the long-term- Developing actionable insights to investigate opportunities of interest for Foodpairing Vis mindre

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  Arla Foods

  Sept 2021 - Dec 2022

  Scaling up the company's internal marketing agency by implementation of creative production workflow & media planning tools.- Looking into the end-to-end ways-of-working - Revising the IT landscape and workflow or processes - Development & execution of communication & change plan for creative production workflow

  • Net revenue management

    Jan 2022 - Dec 2022

  • Business Change Manager

    Sept 2021 - Apr 2022
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  Arla Foods Ingredients

  Jan 2023 - now

  "On to exploring ways, whey can bring wonders to consumers"Interested in a range of ingredients that support nutrition in the early life stages: from pregnancy to infancy and toddler years!--> Nutritious, high-quality ingredients, scientifically documented --> Focus: healthy growth and development, allergy management, cognitive development and performance, immunity and healthy pregnancyInterested to know more about the whey protein ingredients or beyond ELN segment, reach out via LinkedIn message. Vis mindre

  • Business Development Manager

    Aug 2023 - now

  • Business Developer (Sales)

    Jan 2023 - Jul 2023