Marta Del Val Ruiz

Experience

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  Fabricación de Sistemas Educativos, S.A.

  Jan 1998 - Jan 1999

  Process Engineer

  Company specialized in custom-engineered systems for Universities and Vocational Schools. Process engineer, review of warehouse stocks flows, storage and management.

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  Capgemini

  Sept 1999 - Dec 2006

  Project Manager

  Multinational company dedicated to providing professional consulting services.• Definition of CRM strategies and metrics for customer’s dashboard. • Develop proposals with technical estimation. Tasks control to be carried out. Fulfillment of the budget and deadlines responsibility. • Functional analysis and construction of corporate data (policy portfolio, claims and commercial), corporate control and implementation of CRM.• Analysis of HR Data Model generating reports for HR Department. Show less

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  Santalucia seguros

  Jan 2007 - Feb 2018

  Marketing & Customer Director

  Lead and coordinate a team of 22 people, develop strategies and actions in the areas of Advertising, Brand Identity, Sponsorships, Events, Operational Marketing, Digital and Strategic Marketing, Web and Digital Sales Channel, Customers, CRM and CX for the different companies of the Santalucia group.Main Responsibilities:- Lead and drive the Digital Transformation of the area and strategic projects related to Customers and CX.- Define and develop the global Marketing strategy. Design and execute marketing plans aligned with the business plan in all products and channels.- Develop, control, manage and optimise the budget.- Drive sales and services in the digital channel.- Define policies and procedures for customer acquisition, relationship, prevention, retention, loyalty and CX.- Strategy and development of the advanced analytics area. Measurement of satisfaction indexes, NPS and brand reputation.- Measure and analyse the profitability of the marketing actions carried out. Show less

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  NORTHGATE ESPAÑA

  Mar 2018 - Sept 2021

  Spain Marketing, Comms & Digital Development Director

  As a member of the Management Committee: - Design strategies, evaluate objectives and make global decisions for the company. - Evaluate, propose, analyse and execute strategic projects. - Promote a transversal culture focused on the customer within each business, product and/or communication strategy.- Promote digital transformation through the definition of effective digital relationship models with the different stakeholders. the different stakeholders.- Align Marketing, Communication and commercial strategies with general strategies. In addition, as Marketing Director, I lead and coordinate a team of 25 people, developing strategies and actions in the areas of External Communication, Advertising, Brand Identity, PR and Sponsorships, Events, Digital and Strategic Marketing, Market and Competition, Web and Digital and Telephone Sales Channel, Customers, CRM, Customer Experience (CX) and Customer Service.My main responsibilities include: - Evaluate and develop the global marketing strategy, define and execute global Marketing and Communication plans.- Elaborate, control, manage and optimise the budget. - Identify and analyse markets, potential customers, pricing strategy and lead management.- Define strategies and management of the different brands. Development of advertising campaigns and/or promotions. - Define CX strategies in all channels; measure, analyse and improve NPS.- Boosting the digital sales and services channel.- Sponsorship management and event organisation. Relationship with media and social networks. Show less

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  Universidad Nebrija

  Sept 2022 - Aug 2023

  University Lecturer

  As a lecturer of the "Decision-Making Tools" course in the Marketing Degree Program at Nebrija University, my primary goal was to equip students with the knowledge and skills needed to make strategic and tactical decisions in the field of marketing. Through both practical and theoretical approaches, I guide students in exploring various tools and techniques that enable them to analyze relevant information, interpret data, and apply strategies based on the current market context.

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  Drivalia

  Sept 2022 - now

  Rental Indirect & Partner Manager

  Currently responsible for the growth and development of the financial leasing and renting line of business (including services) through direct channels (large accounts) and indirect channels (automotive groups, partners, and brokers). Primary tasks include defining the value proposition, product, services, business plan, commercial plan, and marketing/communication plan. Management Commitee member.