Tanner Deupree

Experience

• 

  SkyDepth Aerial Photography

  Apr 2017 - Aug 2017

  Social Media Marketing Intern
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  Beachfitters Sunglass Shop

  Mar 2019 - Mar 2020

  Sales Associate
• 

  Auburn Network, Inc.

  Aug 2021 - Feb 2022

  Account Executive
• 

  Gannett | USA TODAY NETWORK

  Feb 2022 - now

  - Primary digital campaign execution lead for clients and own client experience and campaign results- Collaborate with sales staff and advise existing clients on how best to leverage current and emerging marketing solutions to meet their business objectives- Use product expertise in USA Today Network marketing solutions and collaborate with sales executives to identify opportunities and effectively deliver on marketing solutions to best suit clients' business needs and maximize their return on investment- Understand client objectives and marketing programs to devise appropriate strategies and campaign implementation plans- Manage client relationships and marketing plans, including full accountability for post-sale campaign execution- Maximize client revenue and account retention- Manage day-to-day campaign performance, assess campaign trends, facilitate client advertising performance discussions, and identify creative new advertising techniques to further clients' marketing needs- Develop and advise on marketing strategies by understanding client expectations, assessing feasibility and identifying marketing and advertising opportunities for clients- Lead creative development process in collaboration with sales and ad design resources to ensure messaging and advertising assets are optimized by platform and will achieve client marketing objectives- Proactively manage relationships with key internal and external vendors to ensure deliverables meet agreed upon specifications, deadlines and standards- Monitor, evaluate, and leverage standard processes and resources to manage campaign performance and determine improvement opportunities- Troubleshoot and resolve performance issues using best practices and support resources while creating new, innovative solutions to meet the changing needs of our clients Show less - Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns- Track, report, and analyze website analytics and PPC initiatives and campaigns- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies- Perform ongoing paid keyword discovery, expansion and optimization- Research and analyze competitor advertising links- Proven SEM experience and success managing PPC campaigns across Google, Bing, Facebook, & Pinterest- Up-to-date with the latest trends and best practices in search engine marketing- Experience with website analytics tools- Strong analytical skills and experience generating SEM reports- Familiarity with A/B and multivariate experiments Show less

  • Client Success Manager, Executive Accounts

    Jun 2023 - now

  • Digital Marketing Specialist

    Feb 2022 - Jun 2023