Wesley Florin

Experience

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  Ahrend Office Products

  Jan 2002 - Jan 2006

  Account Manager

  - Started as jr Account Manager B2B with focus on hunting activities- Grown towards Account Manager B2B with conbined hunting and farming major B2B accounts

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  ALD Automotive

  Aug 2006 - Jul 2008

  Lease Consultant

  - B2B key account management for corporate customers +200 FTE- Dealer management and coaching for automotive agents

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  BASE (Telenet Group)

  May 2009 - Mar 2018

  - Managed retail projects & B2B sales (+20 FTE) with prepaid distribution partners of Telenet. - Responsible for a major part of the commercial BASE prepaid business (+100M €)- Commercial roll-out & IT blueprinting of the mandatory prepaid registration legislation- People Management & Field Sales Management- Seize pportunities in the indirect sales network via trade/channel marketing and coaching activaties for distributors, electro- or telecom chains, buying groups, business partners and independents Show less

  • National Key Account Manager

    Jan 2013 - Mar 2018

  • Senior Key Account Manager

    May 2009 - Jan 2013
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  Telenet

  Mar 2018 - May 2023

  Sales Manager

  Led the sales and customer operations of the BASE Brand. 4 direct reports, +/- 10 dotted, +150 dealers, chains and distributors.Responsibility: OPEX 2,8M, + 20% BASE activations, +30% BASE revenue- Year-on-year reached/exceeded financial and volume KPI's.- Defined and executed the channel strategy to deliver x-channel company OKR's.- As Retail Owner installing a major IT company transformation program shifting focus from Sales to First Time Right Digital Customer Experience respecting all KPI's. Show less

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  SCHMIDT GROUPE

  Feb 2024 - now

  Director Belgium

  As Director for the Belgian territory contributing to the overall success and growth of Schmidt Groupe through the Belgium brands and network, mainly by:- defining Belgian Territory Strategy (sales, operations, regulation)- set and meet KPI's- strengthen and expand dealer network- P&L management