Vinayak N V

Experience

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  Karvy Comtrade Research

  Jun 2005 - Dec 2007

  Research ANalyst

  Using statistical analysis to help strategic decisions.Gather market and business information creatively using internal and external research sources.Provide complete marketing research support through the identification of appropriate research objectives and directing resources in executing projects.

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  WNS R&A

  Jan 2008 - Jan 2010

  SAS PROFESSIONAL - ANALYST

  • Worked on various retail analytic techniques like Basket Analysis, Customer Profiling, New Product Development (NPD), Customer Decision Hierarchy (CDH), Composite Ranking, Key Performance Indicator (KPI), Range optimizer and Repeat Analysis• Worked on SKU level data: this is used by Insight managers, suppliers, Marketing managers, category planners and by onshore analysts• Experience in using “Self Serve” a Customer data analytics tool, used for analyzing customer behavior and analyse Sainsbury's till figures to offer companies an insight into the sales of their products. (Nearly 300 users across UK)• Creation of Client specific KPI (Key Performance Indicators) and automating them• Creation of Customer Segmentations on the basis of Customers’ spending power, proximity to specific localities, their purchase of high value goods (SKU level) • Experience on adhoc and regular reports. Minder weergeven

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  TESCO HSC

  Jan 2010 - Dec 2011

  Senior Analyst, Analytics - Tesco.com

  • Developed forecasting model for Tesco Direct business: helped to advice any expected variation to budget in the future.• Developed regression model for the AW11 catalogue allocation plan and provided a planned no. of catalogues to be distributed to each store.• Marketing Effectiveness project: Developed the true incremental benefit of Direct’s high-level marketing activities (Free delivery, eCoupons, DCCP)• Performance of different promotional mechanics: developed an understanding of the relative performance of the different promotional mechanics used on the Direct website.• Brand Review (TESCO.COM) – The Brand review is an annual process that provides insight into how the business is placed overall and provides various perspectives on how marketing can deliver better ROI. • To report and analyze trend and pattern in weekly trade, Track and understand changes in customer perception• Worked on performance analysis of Christmas trade. Minder weergeven

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  IBM India

  Jan 2012 - Feb 2014

  Predictive Analytics Specialist

  • Liased with onsite peers to identify gaps, opportunities, future capability needs, planning, prioritization, operating model efficiencies; developed end-to-end predictive analytics solutions for IBM S&D business for Australia and US• Ensured predictive analytics applied for the marketing campaign execution and measurement; provided worldwide support for several different “flavors” of Propensity Modeling• Administered the marketing scores into the Marketing Database (MDB) and monitored usage statistics as available• Performed post campaign analysis, campaign diagnostics and executive presentations including recommendations for change to improve results• Engaged in database profiling, contact gap analysis and database health assessments• Worked on database marketing principles of segmentation, targeting, list selection, testing and analysis to achieve business objectives and improve the effectiveness of marketing programs Minder weergeven

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  Infosys

  Jan 2014 - Feb 2015

  Senior Consultant -Advanced Analytics Consulting

  • Designed and dveloped: o Predictive modelling to identify future failure of diagnostic machines based on historical log datao Predictive model to identify target customers and improve the effectiveness of marketing programs for largest Alcohol producero Decision Tree model to predict best possible root-cause by fine tuning the relative ranking and also, Identified most likely action points for each class by root cause• Analyzed existing Car diagnostic data and recommended relevant parameters and their relationship with each other• Machine Learning, Advanced analytics Minder weergeven

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  Mindtree

  Jan 2015 - Jul 2021

  • Successfully developed scalable recommendation engine that generates recommendations using transaction data within 58 minutes and process 4-6 TB of data for a leading E-commerce company• Resourceful in the development of forecasting models and enhanced the forecasting accuracy by 2% over existing models (decreased the overall error rate by 2 percent (MAPE) across various categories;• Engaged in exploratory data analysis to understand the pattern in the data and developed effectiveness of marketing drivers on Brand’s sales and market share for a leading CPG company• Developed multiple regression model to identify the significant marketing drivers and also the contribution and elasticity of these drivers• Big Data Analytics, Machine Learning, R,Spark,,Python Minder weergeven

  • Data Scientist

    Feb 2020 - Jul 2021

  • Data Scientist

    Jan 2019 - Feb 2020

  • Data Scientist

    Jul 2017 - Dec 2019

  • Technical Lead - Analytics

    Jan 2015 - Jul 2017
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  Signify

  Jul 2021 - now

  Principal Data Scientist