Mark Morgenstein, MBA

Experience

• 

  WRC-TV

  Jan 1990 - Jan 1990

  Intern
• 

  NBC Nightly News

  Jan 1993 - May 1995

  • Researcher/Production Associate/Production Assistant

    Oct 1993 - May 1995

  • Page

    Jan 1993 - Oct 1993
• 

  VH1

  May 1995 - Dec 1995

  Producer, "The Big '80s"
• 

  KUSA- Denver (Gannett TV station)

  Apr 1996 - Feb 1997

  Assignment Editor
• 

  KCNC-Denver (CBS O&O)

  Feb 1997 - Jul 1998

  Assignment Editor
• 

  CNN

  Aug 1998 - Jan 2016

  Write original articles on a wide variety of topics, especially music.Links to thumbnails you see:"Recession-strapped America mirrored in band's music" http://www.cnn.com/2011/SHOWBIZ/Music/01/18/bottle.rocket.soundcheck/index.html?iref=allsearch (generated story idea, field produced, package produced and wrote CNN.Com article)"Shrimper who caught rare goblin shark: man he's ugly!" http://www.cnn.com/2014/05/04/us/florida-goblin-shark/index.html (reported and wrote CNN.Com article, obtained photos) Show less Was the editorial and content guru for the world's largest broadcast affiliate service, managing and coaching writers, copy editors, producers and technical staff working on an in-house production unit and the content distribution team. Worked closely with sales and marketing teams, and consistently innovated to retain paying clients and increase revenue streams. For example: "Take a Look at This," a daily viral video compilation that was both a top performer on CNN.Com for years and a key to one of the largest domestic station groups renewing its contract. You can see hundreds of examples at http://www.cnn.com/search/?text=%22take+a+look+at+this%22 Show less

  • CNN.Com/The CNN Wire Freelance Newsdesk Editor/Writer/Reporter

    Jan 1998 - Jan 2016

  • CNN Newsource Senior Producer

    Feb 2006 - Sept 2012

  • CNN Newsource Senior Editorial Coordinator

    Oct 2004 - Feb 2006

  • CNN Newsource Futures Editor

    Oct 2000 - Oct 2004

  • CNN Newsource Assignment Editor/Producer

    May 1999 - Oct 2000

  • CNN US Writer

    Aug 1998 - May 1999
• 

  Allthingsnext.Com

  Jan 2013 - now

  Blogger, "Musings By Mark"

  Write music blogs using Wordpress for a "New Music Discovery" website

• 

  HLN

  Apr 2013 - Oct 2016

  *On-site supervisor for HLN's sole live weekend news program*Assign and coach staff to improve writing and video production on deadline*Manage control room during live broadcasts, often with breaking news*Pitch, produce, write and booth live segments*Line produce and coordinate multiple live remotes in control room*Write and produce pre-taped packages*Field produce and newsgather*Book and coordinate live in-studio and remote guests*Ensure content fits the network's, the show's and the anchor's brands*Work with celebrity guests' PR reps to promote interviews*Work with PR department to promote content*Work with graphics department to create relevant, compelling visuals*Work with sales department to make sure sponsored content airs properly*Solicit viewer interaction through the show's Twitter and Facebook accounts*Act as show's liaison with other CNN entities to ensure most effective use of weekend resources Show less TV duties *Create daily coverage plans *Supervise, assign, and coach staff *Manage control room during live broadcasts *Pitch, produce, write and booth live segments *Line produce and coordinate multiple live remotes in control room *Write and produce packages *Field produce and newsgather *Book and coordinate live in-studio guests *Work with graphics department to create relevant, compelling visuals *Incorporate interactive Twitter and Facebook conversations into broadcasts Digital/social media duties *Admin privileges for HLNTV.Com and HLN Now On The Case's Facebook and Twitter pages *Write, copy edit, add media to, and post items on HLNTV.Com using Drupal CMS *Write, copy edit, add media to, and post items on Facebook *Shoot short cell phone videos to create "web extra"​ content for Facebook and HLNTV.Com *Promote TV content through Twitter and Facebook *Recognize social media trends that align with our brand and incorporate them into coverageLinks to thumbnails you see:"Wake up call about sleep disorders"​ http://bit.ly/2nw1Ybr(generated story idea, field produced, package produced, booked in-studio guest and segment produced in control room)"Building a safer school"​ http://www.hlntv.com/video/2013/08/21/building-safe-schools (generated story idea, field produced, package produced, booked in-studio guest and segment produced in control room)"Have you seen me?"​ http://bit.ly/2nlkSCT (generated story idea using my child, field produced, package produced, and segment produced in control room) Show less

  • Senior Producer, "Weekend Express"

    Jun 2015 - Oct 2016

  • Acting Senior Producer/Producer

    Apr 2013 - Jun 2015
• 

  Make Your Mark Communications & Content Strategy

  Nov 2016 - Jul 2017

  Marketing Communications and Content Strategy Consultant

  *Ghostwriting articles and op eds*Video production*Script writing*Copy editing*Market research*Client relations*Case studies

• 

  The Public Interest Network

  Jun 2017 - now

  National external communications and media relations lead for advocacy network focused on environmental, public health and consumer issues. You may be more familiar with our national nonprofit groups U.S. PIRG and Environment America and our affiliated state groups, such as CoPIRG and Environment Colorado.Journalists & event/panel organizers: if you're looking for experts to talk about those topics live, on tape or over the phone, I have the people for you. And if you're looking for background information for stories, we have a wealth of reports, data and white papers to help you with that as well.The Public Interest Network operates and supports organizations committed to a shared vision of a better world and a strategic approach to social change. Show less

  • Director Of Media Relations

    Oct 2019 - now

  • Senior Communications Manager

    Jun 2017 - Oct 2019