Henrique De Carvalho Silva

Experience

• 

  Corval Corretora de Valores

  Jan 2010 - Mar 2011

  Financial Advisor

  -Managed a U$ 10 million portfolio. Built investing strategies and monitored investment opportunities. Dealt with clients' inquiries by telephone, email, and face to face. Offered good trading and stocks analysis to guide investors toward tailored trading strategies.-Achievements: Grew the firm's customer base by over +150 new clients and successfully managed an eight-figure diversified portfolio that achieved at least 11% annual growth.

• 

  SNC-Lavalin

  Apr 2011 - Jun 2013

  Project Engineer

  -Acted as a key liaison between cross-functional engineering teams in different projects to ensure the implementation of the best environmental practices.-Deployed environmental procedures and standards that address regulatory requirements and company policies and initiatives.-Coordinated with the contractors and environmental consultants in the engineering related activities conducted for the environment.-Tools Used: Excel, Word, Skype, AutoCad, PIMS. Methodologies: PMI/PMBOK.Successful Project & Achievements-Verified technical reports, service specifications, and technical requests related to environmental issues for Vale’s Carnalita Potash Project. -Worked on-site selection for the Manabi’s Morro do Pilar Project reverse loop and goods station in accordance with environmental criteria and wrote the environmental section in the final report for the Rio do Norte’s Decommission Project Study. Show less

• 

  Calderys

  Feb 2014 - Jun 2014

  Strategic Advisor

  -Collected data on the competitors for the purposes of strategic planning (SWOT analysis).Analyzed qualitative & quantitative information to support and review new and existing marketing strategies. -Defined target markets and opportunities with the management team.-Developed market research in the refractory and bio-energy sectors in Eastern European countries and published reports for the stakeholders.Successful Project & Achievements-Helped clients to grow business by 20% in the bio-energy sector in Eastern European countries using SWOT analysis and market research. Conducted in-depth analyses of competitors and +20 end-markets. Show less

• 

  AIG-Express @ Rocket Internet SE

  Jul 2014 - May 2016

  -Oversaw the customer experience department and continuously improve new features to increase customer satisfaction. -Worked closely with other Product Growth Pillar leads (PMs, EMs, etc) suggesting ways in which we can be more effective as a pillar and team.-Collaborated with a product team of developers, designers, and product analysts to deliver high-quality experiences that lead to desired outcomes.-Managed multiple projects across Africa from concept to implementation, serving as a liaison between senior management, IT, and business users.-Root out inefficiencies, incorrect procedures and detrimental practices throughout different departments. Maintained operational performance according to set KPIs and budgetary requirements.Developed return processes at a proficiency level that allows the quick, efficient, and cost-effective collection and return of the merchandise to vendors – Reverse Logistics. -Built relationships with cross functional product and service teams to suggest product improvements to enhance customer experience. -Tools Used: Excel, Zendesk, Monday, Google Analytics, Skype, OMS, WMS. Methodologies: PMI/PMBOK, Market research, Root Cause Analysis, NPS, CSAT, OKR, and KPI.Successful Project & Achievements-Tasked with decreasing incorrect shipments within six months, achieving a decrease in errors and delays from 16% to under 5% within three months. -Redesigned and implemented staff realignment delivery salary initiative and developed a highly motivated team. Show less -Worked as Co-founder launching the business in Angola called Jumia, which is a Pan-African technology company that is built around a marketplace, logistics service, and payment service.-Engaged effectively with business stakeholders and established collaborative trusted working relationships required to deliver complex technology/business solutions.-Negotiated 3PL contracts to reduce costs and monitored day-to-day delivery service in order to ensure efficient and effective execution of the Company's requirements and standards.-Managed financial accounts including budgets and cash flow, KPI analysis, and evaluation of costs and margins. Built client and vendor relationships that resulted in revenue and profitability growth.Excel, Zendesk, Google Analytics, Skype, OMS, WMS. Methodologies: Market research, Root Cause Analysis, NPS, CSAT, OKR, and KPI.Successful Project & Achievements-Launched one of the first e-commerce startups in Angola, developed the business strategy, and identified the organization's direction with the constant growth of 30% monthly. -Implemented same-day delivery in Luanda, opened close to 5 strategic warehouses throughout Angola and also negotiated and drafted 3PLs provider agreements. Show less

  • Product Manager

    Sept 2015 - May 2016

  • Country Business Manager

    Jul 2014 - Sept 2015
• 

  99

  May 2016 - Jun 2017

  Product Manager

  -Worked with the VP of Product Growth to contribute to the refinement of our overarching Product-led Growth strategy;- Supported and managed trends in engagement KPIs and how teams work and grow;- Partnered with BI team to build and maintain reporting dashboards and create reports on the efficiency of our paid marketing campaigns.- Took lead in new app features projects such as ride-share category and payment gateway;- Organized and facilitated all sprint cadence (planning,reviews, retrospective, and stand-ups) and ongoing improvement initiatives through Agile Scrum methodologies;- Engaged effectively with business stakeholders and established collaborative trusted working relationships required to deliver complex technology/business solutions;- Strategically planned and developed the products, conducted market analysis and led validation processes, using lean techniques to improve UX, and find the best product-market fit.Tools Used: Trello, Slack, Jira, Zendesk, Google Analytics, BrandMentions,Google Drive, Typeform, and Tableau. Methodologies: Agile, Scrum, Kanban,Market research, OKR, KPI. Show less

• 

  Social Foodz

  Nov 2017 - Mar 2021

  Successful Project & Achievements-Developed the business model, focusing on the offering and value propositions. Took part in the creation of the marketing, financial, and operations plans. Developed the product (App and Website) roadmap and met 96% of all feature deadlines by proactively identifying and mitigating any engineering roadblocks. Accelerated by The Founder Institute program and grew the business to nearly R$4,500,000.00 annually gross revenue, managing 40 employees, serving close to 12k customers and investing R$50,000 in campaings monthly. Show less - Worked together with the marketing team to establish and implement strategic plans to increase market capitalization and brand awareness.- Built digital marketing strategy and growth acquisition and retention marketing programs. Developed the product roadmap and met 96% of all feature deadlines by proactively applying best practices Agile principles and mitigating any engineering roadblocks.-Identified gaps and opportunities for improvements and carry out corrective action to maintain optimal fleet performance and meet customers' needs.- Grew social channels and found creative ways of reaching potential customers through digital channels. - Implemented and measured demand generation programs, leveraging multi-channel content-driven marketing and executing/optimizing paid social.- Planned, purchased, and analyzed advertising campaigns on applicable digital platforms, including but not limited to Facebook, Instagram and Google.- Directed evaluation of the company's financial operational cost, inventory,and sales to plan improvements with the continual increase of operatingefficiencies.- Tools Used: Trello, Slack, Semrush, SimilarWeb, Justuno, BuzzSumo,QuickBooks, Zapier, Hotjar, Monday, Google Analytics and Optimize, Facebook Ad Library, BrandMentions, CopyAI, Meta Ads, Mailchimp, Canva, Typeform.Methodologies: Agile, Lean, Design Thinking, Scrum, Kanban, CAC, LTV. Show less

  • Co-Founder

    Nov 2017 - Mar 2021

  • Growth Hacker

    Nov 2017 - Mar 2021
• 

  Realize Intercâmbio

  May 2021 - now

  Strategic Marketing Manager

  - Elaborated and monitored of all Growth Marketing strategies and campaignsin Brazil, in different communication channels such as Facebook, Instagram, Tiktok, Bing, Typebot, WhatsApp and Google; - Mapped opportunities to optimize the lead generation process, moving users along the sales funnel; - Acted in partnership with the Commercial Intelligence area using data to support and define commercial strategies; - Managed the marketing budget efficiently, ensuring the proper allocation of resources and the positive return on investment in all initiatives in the area;- Created and fostered long-lasting partnerships business partnerships that played a key role in company success.Achievements:- Created and managed campaigns that generated approximately $2.4 million in new accounts.- Generated over 600 qualified leads per month through targeted content marketing campaigns.- Developed and managed marketing campaigns that led to a 20% increase in engagement through incremental sales. Show less