Martin Kozar

Experience

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  Mayer McCann Bratislava

  May 2016 - Sept 2016

  Marketing Strategist Junior

  - My role was to participate in marketing strategies with the senior strategic director (Richard Marecek is now responsible for the best Slovak & one of the best Europe campaigns for Dedoles brand),- assisting in gathering and analyzing data on market trends, competitors, target groups,- collaborating with senior marketing strategist in creating comprehensive marketing strategies,- contributing ideas and insights based on my research,- assisting in preparing presentations and reports,- assisting in tracking campaign performance, analyzing the results, and creating reports for clients and internal teams. Show less

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  Slovak Telekom

  Feb 2017 - May 2017

  Marketing Strategist

  - My role was to support marketing strategies for the B2B segment (SMB & SME) at a telecommunications operator,- conducting in-depth research to understand the specific requirements, pain points, and preferences of SMBs and SMEs, as well as analyzing industry trends, competitors, - identifying SMB & SME unique needs and decision-making processes to create tailored marketing efforts,- developing marketing plans focused on SMBs and SMEs, outlining goals, objectives, key messages and tactics,- collaborating with product and sales teams to create and execute go-to-market strategies for telcom products, - developing targeted content such as case studies, webinars, blog posts, and whitepapers, that resonate with SMBs and SMEs.- identifying the most effective marketing channels (email, social media, events, sales team, PR or paid ads),- providing the sales team with the marketing resources,- implementation of SMB and SME-focused marketing campaigns and monitoring their performance. Show less

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  United Consultants

  Jun 2017 - Jun 2019

  Data Analyst

  - For the biggest Slovak & Czech clients I have built detailed reports and frameworks to support their decision making.- My work consisted of creating qualitative and quantitative surveys,- data collection from various sources, such as surveys, social media, web analytics, sales data, and customer feedback,- conducting hypothesis testings- mining, processing and analyzing big data, creating machine learning models, segmentations, factors, perceptual maps, dendrograms, forecasts and attribute sorting using advanced analytics software (SPSS),- creating clear, concise, and visually appealing reports, dashboards and presentations for the key stakeholders. Show less

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  MARK BBDO BRATISLAVA

  Jun 2017 - Jun 2019

  Marketing Strategist

  - Marketing analyses for clients (market, category, competition, target groups, trends analyses), big data processing, searching for insights,- developing marketing strategies that outline the goals, target groups and key messages for the campaigns, identifying the most effective marketing channels and budget allocation to achieve desired results,- marketing communication & distribution strategies to meet the clients goals, - designing creative growth strategies for launching new brands & new products,- performance measurement and reporting,- creating pitch presentations, presenting to clients. Show less

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  Mayer McCann Bratislava

  Jul 2019 - Mar 2024

  Head Of Strategy

  - Marketing analyses for clients (market, category, competition, target groups, trends analyses), big data processing, searching for insights,- developing marketing strategies that outline the goals, target groups and key messages for the campaigns, identifying the most effective marketing channels and budget allocation to achieve desired results,- marketing communication & distribution strategies to meet the clients goals, - designing creative growth strategies for launching new brands & new products,- performance measurement and reporting,- leading & briefing the internal team of 25 people, conducting brainstormings and review meetings, - creating pitch presentations, presenting to clients, - writing a corporate newsletter about the most interesting marketing news from around the world. Show less

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  Marketer’s Dilemma

  Nov 2020 - Feb 2024

  Author

  - First-Class Knowledge Of The Highest Sphere Of Marketing. - The course, which takes place online, provides to participants the most important scientific marketing knowledge that a professional marketer needs to know in order to successfully launch a new brand or to be able to successfully manage it – and thus increase its profits. - Through the course, Martin talks about the functional facts from the real world gained not only from pioneers in scientific marketing, but also by working for international brands. Show less

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  Trainshot

  Sept 2022 - Feb 2023

  Chief Marketing Officer

  - Marketing analyses of the market, competition, target groups for each Trainshot B2C & B2B product & its potential,- developed long-term B2C/B2B marketing strategies for attracting new customers and retain existing customers,- and developed specific tactics based on B2C/B2B strategies (products, prices, communications, distributions),- conducted the product modifications based on insights from analyses,- conducted A/B price testings,- prepared marketing ATL & BTL campaigns, A/B testing for website & campaigns optimization, customer journey optimization experience, identifying marketing channels and budget allocation, - negotiating with distribution channels - D2C, Retail & B2B partners,- led a 5-member internal marketing team and organized 10 external creatives including programmers, art directors, copywriters, cameramen, photographers, editors, animators, SEO & PPC specialists…. Show less

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  Gold & Silver

  Jun 2023 - Jan 2024

  Head of Marketing

  - Marketing analyses - conducting surveys, understanding the target groups demographics, purchasing behavior in Czech republic and Slovakia and analyzing online/offline competitors, - responsible for brand strategy (new platform, design with distinctive assets),- responsible for a communication strategy and tactics (advertising campaigns, newsletters, social media, PR, SEO),- setting up and optimizing online ads (Google Ads, META Ads, Bing, Seznam), - allocating and managing the marketing budget to maximize return on investment,- monitoring and reporting on the effectiveness of marketing campaigns.- A/B website testing, UX & UI improvements,- understanding customer needs and feedback to enhance the shopping experience. Show less

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  Steehatch Defense

  Aug 2023 - now

  Founder, CEO

  - Responsible for identifying innovative market opportunities and developing business and marketing strategies in a defense industry. - Involved in designing and manufacturing hardware (AI drones).- Leading dataset preparation and model training.- Conducting evaluations of machine learning models to identify and deploy the most effective ones. - Supervising the entire software development lifecycle with seamless integration of software with hardware components.- Managing human resources and training for building a highly skilled team. Providing leadership, fostering a collaborative environment..- Communicating with angel investors, VC fonds, securing funding for expansion.- Testing, identifying and troubleshooting bugs.- Driving optimization for maximizing efficiency. Show less

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  Leadyra

  Jan 2025 - now

  Partner