Ananya Vyas

Experience

• 

  Synergy Public Relations India

  Jun 2017 - Jul 2017

  Summer Intern

  Worked under the editor as a research assistant and helped plan and manage media events for the brands Carat Lane and 9Fish Art Gallery.

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  The Akanksha Foundation

  Jul 2017 - Dec 2017

  Volunteer - Teachers Assistant

  Worked with the teachers at a primary school helping them design and create teaching aids and conducting one on one sessions to help young student from the underprivileged community with basic English and Math. Also made and corrected testing and assessment material to measure individual student growth.

• 

  Parisien Patisserie

  Mar 2018 - Oct 2018

  Digital Marketing Consultant

  Worked on content creation and social media management for the Bakery. Main responsibilities included curating and creating content for instagram and implementing SEM strategies.

• 

  Taj Hotels Palaces Resorts Safaris

  May 2018 - Jul 2018

  Management Trainee Sales & Marketing
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  Media.net

  Jun 2019 - Aug 2023

  - Built and maintained relations with premium publishers including MSN, Insider Inc, Verizon, and WebMD- Onboarded publishers for ad monetization via Google Open Bidding and AMP, Amazon TAM, and Prebid integrations- Managed end-to-end GAM setups and built reporting pipelines to integrate internal and external data- Designed and presented performance reports to clients covering key metrics like RPM, Revenue, and Impressions- Collaborated closely with internal teams to deliver high quality display, video, and native ad campaigns for clients Show less

  • Senior Associate - Publisher Management

    Jan 2022 - Aug 2023

  • Associate - Publisher Management

    Jan 2021 - Dec 2021

  • Associate - Publisher Development

    Jun 2019 - Dec 2020
• 

  Blockthrough

  Feb 2024 - now

  Publisher Success Manager

  Helping publisher recover revenue from ad block users as a key account manager responsible for maximizing revenue and customer satisfaction. Analyzing and optimizing performance by identifying data backed opportunities, upselling, and cross selling effectively by applying ad tech industry knowledge and using data and organizational tools like Tableau, Grafana, Salesforce, and JIRA.