
Jared Caplan
Intern

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About me
Territory Manager (GTA) @ Jonny Chronic
Education

Wilfrid Laurier University
2006 - 2010BA Communication StudiesActivities and Societies: Laurier Marketing Case Competition Executive Committee (LMCC)
Experience

Amalgam Digital, Inc
Jun 2010 - Sept 2010Intern
The Management Trust/Entertainment Business Affairs/Kindling Music
Oct 2010 - Mar 2011Intern• Personal assistant to Jake Gold (former Canadian Idol judge & Tragically Hip Manager)• Responsible for managingsocial media strategy and deployment for multiple artists• Consulted and over-saw creative design of artist websites and marketing collateral

Merch Monkey
Nov 2010 - Nov 2010Merchandise Manager• Traveled on the Crash Karma tour bus and handled all merchandise sales at all venues throughout the three and a half week tour • Made sure that merchandise inventory was always full• Ensured that any stock that was needed was shipped to venues ahead of the tour ensuring merchandise did not arrive at cities the tour had already passed through.

Entertainment Business Affairs Inc.
Mar 2011 - Apr 2012Contract Administrator• Created marketing plans while ensuring all proper expenses had been submitted as per program guidelines• Met with potential clients and pitched the “EBA Vision” for their future careers to increase the client base of the company• Performed vital research and sourced information on various government grants and tax credits available to recording artist and film-makers

Teestroyed Apparel Group Inc.
Jan 2012 - Aug 2012Co Founder & Director of Partnerships/Retail• Managed the development of full website including e-commerce sections• Acted as the Director and Producer of two promotional videos for the product launch. Responsible for the brand positioning, messaging and connection to our target market • Nurtured and built relationships with exclusive manufacturing partners and community organizations including Wounded Warrior Project and True Patriot Love• Promo Video 1: http://www.youtube.com/watch?v=zUQ7ambD5fo• Promo Video 2: http://www.youtube.com/watch?v=QzrZh7P00Fk Show less

Multiview
Aug 2012 - Jan 2016Business Media Specialist• Responsible for selling programmatic & behavioral advertising campaigns in combination with industry-specific online publications • Oversaw full sales cycle from initial pitch through to close and maintenance of each account • Developed new business based on focused marketing approaches and efficient lead sourcing• Managed current clients and guided them through the renewal and optimization of campaigns

Kensington Tours
Jun 2016 - Nov 2018Sales & Business Development•Responsible for the business development and complete sales cycle management of client travel to East Africa the Middle East• Performed detailed client sales calls • Acted as a mentor for new hires by providing them with systems training and sale skills development• Assisted product team in rebuild and redevelopment of the Israel, Egypt and Jordan products• Consistently ensuring that trips are built in accordance with the varying interests and needs of our clientele• Net Promoter Score average of 85% (COMPANY AVERAGE = 70%) Show less

Hunny Pot Cannabis
Jul 2019 - Mar 2020Sales
Canvas Cannabis
Apr 2020 - Apr 2022- Performing the onboarding and training of new employees as required.- Initial orientation of new hires including introduction to COVA and product offerings.- Training and development of Budtenders, Team Leads.- Producing and submitting monthly AGCO reports.- Collaborate/coordinate and place weekly orders with the OCS by assessing store needs based on new product offerings, replenishment of products that sell well, consideration for LP partnerships, and allotted budget for week. - Ensure delivery notifications by OCS are paid attention to and communicated to upper management should a change in scheduling or protocol be required.- Timely completion of company wide reports ie. Log Report (for discrepancies, Q/A’s, OCS receiving errors, etc.- Initiate and execute all transfers between stores followed by the production of all supporting documents to manage the transfers between stores.- Assess accessories needs and offer input for new products in demand.- In consultation with CEO and COO train appropriate staff on tasks relevant to their role and growth within the company ie. Inventory count, OCS order receiving process.- Support the COO in areas of operational needs (eg: Cova, Dutchie, Merrco, etc.)- Support the Audit team in it’s quarterly company wide audit process and assist with resolving findings.- Supervises all front of house staff, ensuring that everyone follows all company service standards and meets all federal/provincial regulatory standards- Assists the front of house team by processing sales as required by business levels- Serves customers in a friendly and professional manner, setting an example for all staff- Answers all customer questions and resolves all concerns/complaints in a satisfactory manner Show less - Supervises all inventory staff, ensuring they meet CANVAS and provincial regulatory standardsfor operation- Leads the order fulfillment process- Assists in forecasting product requirements through the analysis of historical sales data, future promotions, and stock on hand- Leads the inventory receiving process on a weekly basis- Utilize POS system to track inventory, and ensure transaction accuracy and correct errors- Address customer complaints/issues relating to product inaccuracy- Assist in developing and enforcing all loss prevention policies- oversee the product warranty process- oversee the return to OCS process Show less
Manager
Mar 2022 - Apr 2022Assistant Store Manager
May 2021 - Mar 2022Inventory Supervisor
Apr 2020 - May 2021

Humble & Fume Inc.
Apr 2022 - Mar 2024Territory Manager (GTA West)- identifying, prioritizing and winning business with new independent customers- managing retail dispensary outlet relationships- executing sales initiatives - leading new business development in the Private Dispensary Channel by creating and delivering insightful, business building and customer selling stories- working closely with trade marketing to develop, implement, and measure winning customer solutions- developing and maintaining competent industry and product related knowledge Show less

Jonny Chronic
Mar 2024 - nowTerritory Manager
Licenses & Certifications

CannSell Standard
CannSellMay 2019
Certified eMarketer (CeM)
EMarketing Association (eMA)Mar 2013
PAX CERTIFIED
PAX Labs, Inc.Aug 2021
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