Lindsay Broen

Experience

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  Escalate

  May 2010 - Jul 2010

  Account Management/Marketing Intern

  Accounts: Coca-Cola, Illy Issimio and Simply Orange- Managed six markets for the activities of the Coca-Cola Swelter Stopper Tour- Monitored Coca-Cola’s Flickr account, to make sure brand was being presented in positive view- Key member of brainstorming opportunistic events for launch of Illy Issimio brand - Created bi-weekly reports for clients to show progress of brand and event efforts- Compiled market research for products and focused on finding events for different demographics Show less

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  Dream Careers Inc.

  Aug 2010 - Aug 2013

  - Assisted with the creation and operation of the inaugural Miami program for Dream Careers Inc.- Organized 20 large scale events including workshops, recreational events, and an overnight trip to Key West, FL- Created and designed weekly calendars, flyers, and Instagram content for Miami program- Responsible for sending out communication to participants through Facebook, email and text messaging - Generated over $100,000 in revenue for recruitment of Dream Careers programs on FSU campus- Utilized direct mail, social media marketing and guerilla tactics to connect with students- Built relationships with FSU College of Business and College of Social Science for specific internship contracts- In charge of creating sponsorship opportunity with FSU Dance Marathon 2011 and 2012

  • Summer Events & Community Specialist

    Jun 2013 - Aug 2013

  • Campus Marketing Intern

    Aug 2010 - May 2013
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  MRY

  Aug 2011 - Dec 2011

  Blackberry, Extended Team

  Account: Blackberry- Assisted with organizing campus events to build brand awareness- Participated in weekly events to talk to Blackberry’s target market about their products- Helped brainstorm ideas to get college market intrigued about our brand

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  Viacom

  May 2012 - Aug 2012

  Digital Integrated Marketing Intern

  Brands: MTV, VH1, CMT- Worked with sales & editorial teams on aligning brands with music properties such as VH1 and MTV to create cross channel integrations- Assisted with creating pitch decks and developing creative content- Gained ability to write in various brand voices and pairing brand messaging into programming- Monitored O Music Awards site and social media leading up to event, assisted with creating wrap-up decks for all sponsorship partners

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  The Zimmerman Agency

  Sept 2012 - Dec 2012

  Account Services Intern

  Accounts: Club Med and Flowers Foods- Processed change orders and work orders through Clients & Profits- Assisted in collecting content and research for upcoming presentations- Aided social media teams on wrap-up decks and research

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  BBDO

  Jan 2014 - Apr 2014

  Account Management Intern

  Account: AT&T- Assisted the AT&T Central Region, Southeast Region, West Region and Device & Value account teams on daily processes and projects- Created weekly updates of competitor’s advertising campaigns and promotions that were presented to the client- Handled trafficking instructions for TV and Radio stations that received AT&T Media- Monitored regional publication insertions for promotional events- Managed FourSquare check-in specials for AT&T stores

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  Ames Scullin O'Haire

  Apr 2014 - Aug 2015

  Assistant Account Executive

  Accounts:- Georgia Aquarium- Golf Pride- Mello Yello (The Coca-Cola Company)- Mitsubishi Electric: Cooling & Heating- Sealed Air Food Care - Managed B2B and B2C based clients, hands on for all accounts in agency- Organized client projects from start to finish, from writing creative briefs to leading project management - Created social media content calendars, gained experience in social media legal and brand partnerships- Built estimates and purchase orders for projects using Clients & Profits- Trafficked TV, Digital, Print, Radio and OOH for all accounts Show less

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  The Home Depot

  Sept 2015 - Apr 2018

  - Managed base and incremental funded marketing campaigns. - Developed creative strategy for in-store events. Worked closely with Trend & Design team to create décor themes based on Pinterest and Google data to factor into photography direction. - Liaison to category experience team for development of event and product landing pages on HomeDepot.com- Lead execution for a variety of media vehicles: Paid Social Media, Influencer Campaigns, Display, Email (Consumer/Pro), Paid Search, Newspaper, Magazine, Direct Mail, TV and Radio. - Tracked weekly competitive retail marketing and notified teams on promotional threats. Show less

  • Merchandise Marketing Coordinator, Kitchen & Bath

    Aug 2017 - Apr 2018

  • Advertising Coordinator, National Creative

    Feb 2016 - Aug 2017

  • Project Coordinator, Broadcast Creative

    Sept 2015 - Jan 2016
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  ASO Advertising

  Apr 2018 - Nov 2018

  Account Supervisor
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  Ansira

  Jan 2019 - May 2021

  Senior Account Executive

  Account: Coca-Cola

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  BBDO Atlanta

  Jun 2021 - now

  Account: The Home Depot Account: The Home Depot

  • Associate Account Director

    Apr 2023 - now

  • Account Supervisor

    Jun 2021 - Mar 2023