Cassandra Naidoo (MPSA) Marketing Practitioner

Experience

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  Ogilvy Africa

  Aug 2004 - Feb 2008

  Account Director

  I worked as an Account Director on the following accounts:M-Net Africa, SuperSport Africa, Gillette Africa, SA Tourism, Kraft/Tang and other smaller accounts.

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  Standard Bank Group

  Mar 2008 - Feb 2024

  I'm a Brand Manager in Corporate and Investment Banking focusing on increasing the awareness of the Standard Bank brand across the Africa markets in which we operate in, working closely with the in-country teams and providing the necessary marketing support to them. I also look after the awards portfolio that is linked to credible global publications, which serves as proof points of our capabilities, knowledge, expertise and knowledge.I've also been a member of the Group Marketing and Communication Transformation Forum since 2014, dealing with inclusion and other related themes that are prevalent in the workplace. Show less I've worked in CIB (Corporate and Investment Banking) as head of Advertising and Media developing advertising campaigns for the various business units for South Africa and Africa markets.I've worked on the CSR portfolio, as well as on Forex and Insurance from an advertising and media pov in the South African market. Campaigns are normally through the line especially in the CSR space where it was predominentally staff activations that we extended into the external space and leveraged this with PR.I have worked on the middle and upper market segment as well as the youth space. My portfolios are Card, Savings and Investment, Forex, Student Loans, Youth. These campaigns are integrated that range from traditional ATL, Digital, Direct Marketing, Activations and Internal.. Show less

  • Brand Marketing Manager

    Sept 2014 - Feb 2024

  • Marketing Manager - Reputation (Brand)

    Sept 2014 - Feb 2024

  • Advertising & Media Manager

    Mar 2008 - Aug 2014
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  Standard Bank Corporate and Investment Banking

  Jan 2023 - now

  Marketing Manager