
Etzell Sirpa
Lecturer

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About me
Coach at HRM Pro Oy | Coaching | Training | Leadership | Change | Renewal | Organization culture | HR professional
Education

Helsinki Institute of Nursing
-Teacher of Nursing
University of Helsinki
1990 - 1996M.Sc. Adult Education
University of Jyväskylä
2007 - 2011MBA
Turun yliopisto - University of Turku
2021 - 2022Methods and tools of future coaching
Experience

Espoo Institute of Nursing and Social wellfare (now: Laurea)
Mar 1990 - Jun 1998LecturerResponsible for teaching and training health and medical care professionals to meet the professional targets in health promotion and prevention of sicknesses from the perspective of individuals and communities.

Patria Vehicles Oy
Aug 1998 - Jun 2000HR ManagerResponsible for HR function, HR management and development in traditional, state owned vehicle factory which was in the middle of big change to a modern and effective hi-tech company. There was need for total renewing of company culture and operational processes and tools supporting them. This operational change demanded totally new competences and behaving from personnel. Renewing and building HR processes and methods for development were in focus through intensive co-operation with personnel and managers. Member of MG. Show less

Proha Group ltd/Artemis Finland Oy
Jun 2000 - Feb 2003HR Development ManagerResponsible for building HR strategy, HR polices and processes as well as tools for HR management in the Stock exchange IT-company, born through acquisitions and growing rapidly also organically. The challenge of change focused on demand for completely new organization and management structure and culture, which was demanding journey as well for managers as personnel. The right recruitments and leadership competences became essential.

VTI Technologies
Mar 2003 - Aug 2009VP Human ResourcesResponsible for HR function, HR strategy and HR processes in rapidly growing, international high-tech company owned by a private equity firm. Focus in effective resource planning, competence development as well as in motivating reward systems supporting effective Performance management. Member of MG.

G4S Cash Solutions Oy
Aug 2009 - Aug 2011HR directorResponsible for HR function, HR strategy and HR processes as well as HR development in cash handling security company in Finland. Focus in change and transition management by developing management culture and Leadership competences as well as renewing HR policies, HR processes and internal communication. Member of MG of Finland.

HRM Pro Oy
Sept 2011 - nowCoach & TrainerHRM Pro Oy supports companies and organizations to renew leadership culture and personnel through coaching and training-programs.

AS3 Finland
Jan 2012 - May 2022Senior CoachAS3 Companies is a Nordic company, specialized in the area of Job Transition Management. AS3`s mission is to support individuals and organizations through changes related to their job life. AS3 were founded in 1989, and have around 500 full-time employees and 500 certified counsellors in Denmark, Sweden, Norway and Finland.I worked in AS3 as a full-time coach from 2011 to July 2019 and supported organizations in different change situations by planning and executing development programs for different levels of organization. Later I co-operated with AS3 as a freelancer mostly in career coaching programs. Show less

Vitec Software Group
Jan 2020 - nowInterim Human Resources AdvisorMy role is to develop and support Vitec companies in Finland in HR items in tight co-operation with Vitec Software Group´s HR team.
Licenses & Certifications

Transition Coaching foundation
AS3's Transition coaching programme awarded the EQA conferred by the European Mentory and Coaching Council (EMCC)Aug 2015
ACC in coaching
ICFNov 2016
Systemic Business Coach
BoMentis Oy - Coaching HouseAug 2014
Coaching Diploma
Suomen Coaching-yhdistysJan 2012- View certificate

Fundamentals of the AI Act
University of HelsinkiOct 2025
Languages
- swSwedish
- enEnglish
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