
Aisha Wharton
Senior Event Catering/Sales Manager

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About me
Experienced Event Manager | Hospitality Maven | Decent Golfer
Education

George Brown College
-Associate's degree Special Events Planning and Hospitality Management with Honors
University of Windsor
-Bachelor of Arts - BA PSYCHOLOGY
Experience

Dave & Buster's Inc.
Jan 2018 - Nov 2022Senior Event Catering/Sales ManagerExperience in delivering large scale, multi-day/multi-track events in a fast paced environment.Negotiate contracts and terms with clients, creating customized proposals to ensure client and business needs were met. Exceeded hospitality event sales of $1M+ USD.Oversee all daily banquet setups in terms of BEO requirements, space appearance, A/V equipment, maintenance, storage, and equipment for both current and future events.Reported directly to Regional Director of Sales and Marketing and GM. Worked jointly with KM to ensure all catering needs were met. Evaluate Sales Pipeline to accurately predict forecasted revenue for the store Location.Conduct sales rep performance evaluations once annually; oversee the creation and execution of a developmental action plan.Assist in creation and implementation of all store wide marketing tools. Create motivating sales goals and contests for both sales team and operation managers to promote the meeting and exceeding of sales goals.Oversee the FOH & BOH execution of SOPs. Comprehensive knowledge of “Delphi” and Micros systems.Lead sales initiatives targeted at capturing new private event business while actively targeting past clients to generate repeat business.Attend and host industry events to generate leads and build network. Oversaw the development of key performance indicators (KPIs) for the sales department, resulting in a 15% improvement in overall sales performance.Reconcile all financials post-event, ensuring all events are entered correctly into Micros and charged appropriately to the client.Network with key local business and association contacts, community leaders, in order to develop positive rapport with local community and garner new, referral, and repeat business as a resultTrained and streamlined onboarding process for new sales managers, reducing ramp-up time and enabling them to achieve full productivity faster. Show less

Nestlewood Realty, LLC
Mar 2020 - Sept 2022Real Estate Broker
Creatives First Agency
Dec 2022 - May 2024Business Development & Event ManagementIdentify potential business opportunities in the sports and entertainment industry.Conduct market research to identify target clients and develop strategies to attract them.Develop and implement brand strategies to enhance brand awareness and recognition.Conduct market analysis to identify brand positioning and differentiation opportunities.Develop event concepts and themes to align with client objectives.Develop and implement strategic plans for experiential events, aligning them with overall business objectives.Create and manage event budgets, ensuring cost-effective planning and resource allocation.Collaborate with vendors, negotiate contracts, and oversee event logistics to ensure seamless execution.Collect and analyze data on event performance, audience engagement, and ROI to optimize future experiential marketing efforts. Show less

Streamlined Communications
Jan 2023 - Sept 2023Webinar/Conference Event Manager* Coordinate the logistics, technology, and seamless execution of virtual events (investor updates, webinars, AGMs and hybrid conferences)* Setup and manage virtual events/webinars in various platforms (ON24, Zoom, CVENT)* Manage events via Airtable and communicate effectively with internal cross-functional teams.* Skilled in utilizing virtual event planning tools to create engaging and seamless online experiences. * Excellent communication and organizational abilities, with a strong focus on task delegation and team collaboration. Show less

United Airlines
Aug 2023 - May 2024Training Logistics/Project Manager• Collaborate with onsite venue staff to execute event logistics at local hotels and the Pit Instruction and Training facility, serving as the main contact for instructors and ensuring effective communication with hotel staff to enhance the overall event experience.• Support the event schedule created by the Global Learning Designers, ensuring alignment with global standards and objectives.• Onboarding new staff members and overseeing that new employees integrate themselves into the organization.• Create the seamless coordination for attendee travel and lodging, ensuring a streamlined and positive experience.• Manage tasks related to the enrollment process, ensuring accuracy and completeness of participant information.• Oversee Learning Management System tasks, contributing to the seamless delivery and tracking of training materials and participant progress.• Directly report to United Global Learning team, fostering effective collaboration between local and global teams. Show less

The Ritz-Carlton, Charlotte
May 2024 - nowAssistant Banquet Manager
Licenses & Certifications

Salesforce Certifications
SalesforceJan 2018
ServSafe® Food Protection Manager Certification
National Restaurant AssociationSept 2024
Delphi
Dave & Buster's Inc.Jan 2018
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