Genaro González Zarco

Experience

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  How! Ideas de Mercadotecnia

  Jan 2013 - Jul 2014

  Back Office and Sales Coordinator
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  Turner Broadcasting System

  Jul 2014 - Sept 2016

  Sales Coordinator for the Caribbean and Central America

  • In control of the commercial relationship of over 200 small/mid-market accountsin Central America and the Caribbean region.• Part of the team responsible of surpassing the region’s budget for back to backyears.

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  VUBIQUITY

  Sept 2016 - Oct 2019

  International Account Manager

  • Responsible for top tier Mexico and Central America accounts, overseeing allaspects of service delivery, relationship management, revenue, upsell opportunitiesdetection, renewals and general performance reporting to upper management.• Coordinated multiple and key areas inside the company to provide superbcustomer service and product delivery, while strengthening relationships with key external stakeholders.• Managed the implementation of multiple marketing campaigns to maximize product adoption.• Achieved the renewal of every top account in my territory for three consecutive years. Show less

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  Izzi telecom

  Oct 2019 - Sept 2023

  Video Product and Content Associate Director

  • Responsible for the commercial strategy of the company’s premium video productslineup, including their complete offering of AVOD, TVOD, SVOD and FVODservices.• In charge of revenue, adoption and usage growth, as well as retention, contentacquisition and negotiations with key partners such as Netflix, Disney, Apple,Amazon, Universal, Warner and Paramount, among others.• Carried out the negotiation and launch of new products such as AppleTV andParamount Plus, overviewing the complete project development up until market launch, while coordinating several internal and external areas to ensure an optimal technical and commercial implementation.• Developed a wide array of strategies and actions that resulted in doubling the total TVOD transactions and VOD sessions, with an average increase in monthly revenue of 30% within my first year in charge.• Developed multiple marketing campaigns, ensuring effective communication and assets delivery between several internal external parties. Show less

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  Lotier International

  Sept 2023 - May 2024

  Business Development Consultant

  • Responsible for business development and new opportunities detection in Mexicoand Central America for a wide portfolio of technical solutions and servicesdesigned for the telecommunications industry.• Building strong relationships with senior management and decision makers of toptier telcos in the region including izzi, Megacable, TotalPlay and Claro.• Acting as liaison between partners and potential clients in the region, ensuring topnotch communication and complete understanding of the client’s needs andexpectations for each product and service.• Ongoing reporting of news, trends and industry activities to upper managementand partners Show less

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  TelevisaUnivision

  May 2024 - now

  Global Partnerships Director - ViX/FAST