Celia Lines

Experience

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  Hill and Knowlton Public Relations

  Nov 1987 - Aug 1994

  Country manager. Oversaw all operations for Hill and Knowlton’s Taiwan office. Primary focus on fiscal management, new business development. Directed client services, and trained and supervised an all-Taiwanese, 10-person staff. Routinely worked with H&K offices and clients from Europe, Asia and the U.S. The division grossed the highest revenue of six primary areas in a 60-person office. Directed client services, supervised four staff, recommended and implemented a broad spectrum of strategic communications services. Specialized in corporate communications, issues management, public affairs, urban planning and property development.

  • Vice President, General Manager

    Feb 1993 - Aug 1994

  • Vice President, Corporate Accounts

    Nov 1987 - Jan 1993
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  Dentsu,Young and Rubicam

  Apr 1995 - Nov 1996

  Group Account Director

  Directed one of three principal account management groups in the 120-person ad agency. The team specialized in IT and telecommunications. Responsibilities included: directing existing client growth in Singapore and regionally, developing brand strategies, creating integrated communication programs, managing staff development and training.

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  Intel Corporation

  Nov 1996 - Jan 2023

  Dual role which includes oversight of marketing operations for Intel's Asia Pacific Marketing Group and Partner Marketing. In the Operations role this encompasses oversight of the annual Plan cycle, strategic planning, business unit reviews, org development, marketing efficiency and transformation initiatives, and staff development. For Partner Marketing this includes management of a team that oversees APAC co-marketing campaigns working with OEMs, ISVs, and Cloud Service Providers. The team is responsible for oversight of the Intel Inside (R) Program. Show less Celia Lines oversees the APAC co-marketing campaigns for Intel's Partner Marketing Group---the team responsible for managing the Intel® Inside TM Program. She works in close collaboration with the leading PC OEM manufacturers, distributors and system integrators which comprise its membership to create joint marketing campaigns with Intel. Nurturing program partnerships to reach youth or foster innovation are part of her portfolio.The Intel Inside Program is the largest co-operative advertising program in the world and celebrates its 20th anniversary this year. It has over 3,000 members across 130 countries. This industry-changing program has been instrumental in building Intel's brand in computing, and has been widely documented in marketing case studies on ingredient branding. Show less Managed a dispersed team of employees based in the US, Europe and Asia; with a focus on creating business value and contributing to the growth of Intel revenue for IT@Intel. Included within the team’s scope were managing the a global speakers bureau; managing and directing Strategic Executive Tours which focused on fostering CIO and industry peer group discussions with Intel enterprise customers, Fellow Travelers and System Integrators; and supporting the efforts of Intel Corporate Public Relations to strategically utilize IT proof points or best-known methods to foster collegial discussions and ultimately encourage the usage and adoption of Intel Architecture by existing and potential customers. Additionally the team managed communications on IT to Intel employees in Asia. This included alerts and updates on new technology releases, viruses, and outages. Show less

  • Director of Consumer & Retail Marketing, Asia Pacific

    Jan 2020 - Jan 2023

  • Director of Partner Marketing and Operations, Asia Pacific and Japan

    Aug 2016 - Dec 2019

  • Regional Co-Marketing Lead

    Nov 2005 - Aug 2016

  • Greater Asia IT Marketing Manager

    Jan 1999 - Oct 2005

  • APAC Public Relations Manager

    Nov 1996 - Dec 1999
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  Aikahi Consultants

  Feb 2024 - now

  Founder

  Aikahi Consultants is committed to driving technological innovation by nurturing early-stage startups. It aims to create a safe and secure environment that encourages the adoption and growth of technology among the elderly and women. Its support extends to fostering inclusivity for small businesses and underprivileged communities, ensuring that the benefits of technology are accessible to all. This initiative reflects a dedication to empowering diverse groups through tech advancements and contributing to a more inclusive society. Show less