Surya Mahadevan

Experience

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  GCMMF -Bihar

  Apr 1985 - Aug 1989

  Sr. Sales officer

  I joined GCMMF as Sr. Marketing officer in Anand and was responsible for brand management of Baby Food and Milk Powders. Subsequently took charge of Bihar sales operations

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  Aurofood Ltd

  Aug 1989 - Sept 1990

  Product Manager

  I was responsible for brand management of Biscuits and Pasta products.

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  At Jagatjit Industries

  Oct 1990 - Oct 1999

  Sr. Marketing Manager

  I was the marketing and profit head of the Rs.80 crores health beverage (VIVA, MALTOVA and COMPLEAT) division. I was responsible for planning and achieving sales, collection and profit targets. Brand advertising, promotions, packaging and research were my key job responsibilities.I turned around the divisions' performance from stagnant sales to growth and profit.I was promoted four times in a span of 10 years and in the last instance as Sr.Marketing manager.Turned around the business performance after taking charge in July'94. Reduced receivables, achieved sales and profit target for the divisionPositioned VIVA for growing children on 'improves resistance to illness' theme.Improved profit by reducing interest cost on pipeline inventory and receivables,creative pricing of promotional packs and by promotingbetter contribution markets/packs.Launched several innovative promotions that set the trend for the entire category. Took Maltova Quiz to schools across South states,launched Maltova Times Magazine and sampling campaign on a large scale thru innovative pricing. Show less

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  AIRCEL Ltd

  Sept 2000 - Oct 2001

  AGM Customer Care

  Aircel is a Cellular service provide in Rest of Tamilnadu circle. As Head of Customer service I was responsible for delivering consistent service and ensuring customer satisfaction, education and retention. My key focus was to lay down policies, operating procedures, performance standards for various Customer care functions such as Walk-in sales, Call center, Service provisioning, Credit monitoring, collection accounting and Customer account management.

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  Reliance Communications

  Oct 2001 - May 2005

  Marketing head

  I was responsible for planning and executing brand communication, visibility and promotional activities in TN circle for Reliance India Mobile and Reliance India phone (FWP). As a geographic marketing lead, I was part of the national council for product planning, tariff structuring, channel strategy, competition/industry analysis, dipstick consumer studies, etc.

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  Tata Tele Business Services

  May 2005 - Oct 2008

  Chief Operating Officer Kerala Circle/ Regional Retail Business Head

  Responsible for achieving sales, revenue, collection, churn, EBIDTA and service quality targets for all business. Responsible for roll-out and management of branded retail stores in South

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  Loop Mobile India (P) Ltd

  Oct 2008 - Jan 2015

  Chief Operating Officer

  Responsible for business strategy and operations --Postpaid, Prepaid, Roaming, Messaging and ICR, Handling a team of 200+ and a monthly business of Rs.620 Million.

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  TA Pai Management Institute

  Feb 2015 - Aug 2022

  Professor & Head Corporate Engagement

  Teaching, Research and ConsultingHead- Corporate Engagement

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  INDUS BUSINESS ACADEMY - IBA, BANGALORE

  Aug 2022 - Jun 2023

  Professor and Head Corporate Engagement

  Primary responsibility a) Teaching and Research b) Responsible for creating internship and placement opportunities for PG students.Also responsible for Mentoring 10+ students mapped to me

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  Manipal Academy of Higher Education

  Jun 2023 - now

  Professor of Practice- Sales and Marketing

  Primary Responsibilitya) Teaching and researchb) Mentoring students and leadership advisoryc) Institution Building