Dani Popescu

Experience

• 

  Red Bull

  Jan 2006 - Jun 2023

  As part of the Global Advertising Team, I oversaw the media strategy and spending in 24 countries (Sweden, Denmark, Norway, Finland, the Czech Rep., Slovakia, Romania, Greece, Israel, the Baltics, etc.). This meant increasing the value of our media plans, implementing country-specific advertising plans (reflecting the global strategy and local learnings), and ensuring our agencies observe contractual commitments. Furthermore, I took on the role of coaching local Brand teams to develop and implement impactful and efficient advertising plans.Achievements:▪ Optimizing the advertising plans of 24 European markets (8-figure cumulated budget in €) – alignment to the global strategy, improved KPIs, and media costs.▪ Successful outcome in media pitches in Denmark (2023) and Norway (2023), renegotiated media buying prices in Slovakia (2022) and Romania (2023).▪ 8-figure pro bono advertising budget collected from various international and national media outlets to support the Wings for Life World Run (global charity run). Show less My main responsibilities were:1) Determine the local strategic direction and develop guidelines. Turn information about the consumer into compelling insights that are actionable and relevant. 2) Constantly evaluate brand and product messages, ensuring a cohesive brand personality across all consumer and trade activities.2) Manage projects, marketing initiatives, and collaboration with agencies (Creative, Media, Research) and align with HQ counterparts. 3) Plan, execute, and review ATL campaigns. Achievements: ▪ Development and implementation of strong and cost-efficient media plans ▪ Successful communication and advertising campaigns for projects such as Red Bull SoundClash (2022, 2017-2019), Red Bull Vampire Trails (2020-2021), Wings for Life World Run, numerous athlete projects (Red Bull Skydive Team @ Transfagarasan, Red Bull Cliff Diving Demo @ Salina Turda), etc.. ▪ Significant improvement of brand and image attributes through a careful and insights-based selection of marketing initiatives and relevant consumption occasion campaigns (as captured by qualitative research studies for Red Bull in Romania). Show less

  • Regional Brand Manager (Global HQ)

    Jul 2022 - Jun 2023

  • Senior Brand Manager

    Jul 2013 - Jun 2022

  • Junior Brand Manager

    Jan 2009 - Jun 2013

  • SBM Coordinator

    Jul 2007 - Dec 2008

  • Student Brand Manager

    Jan 2006 - Jun 2007