Marina Sorgi

Experience

• 

  HouseAround

  May 2010 - Sept 2014

  Customer Care Specialist, Executive Secretary

  • Built and maintained excellent relationships with international stakeholders. Responsible for internal and external communication, applying languages skills to support swift and smooth running of the business (face to face, by phone and through e-mail/letters).• Organized travel and viewings for clients, with meticulous attention to details• Maintained mailing list and run ad hoc campaigns through newsletters.• Organised business exhibition booths to increase brand awareness and maximize sales• Provided strong executive support to senior managers, including diary management and meetings organisation • Worked as part of an effective team, showing high level of collaboration and flexibility Show less

• 

  CarTrawler

  Dec 2014 - Nov 2024

  Promoted senior member of the CRM & MarTech Team. Additional responsibilities of this senior role included: • Leading conversations with partners in strategic meetings with executive-level stakeholders (e.g. go-live working groups, quarterly business reviews);• Conducting research and deep dive analysis on product features to determine the best solutions for our partners and optimize their CRM integration;• Leading cross-functional meetings and projects to continuously enhance and optimise car rental touchpoints and their performance;• Coordinating internal and external stakeholders, ensuring the successful execution of marketing campaigns and projects• Informing the campaign plan and strategy with data-led actions and insights from market research and A/B test results• Mentoring the new hires and being their go-to person for queries, best practice, knowledge-sharing Show less • Delivered turnkey solutions to partners for digital marketing, CRM by: - providing the best digital acquisition advice and service to our partners and owned brand teams - showing working knowledge of the processes and platforms (Salesforce Marketing Cloud, widgets, microsites and CMS) to execute independent of deep technical knowledge - executing against the detail of campaign management and surface the Trading Squad needs (e.g. conversion tracking management, customer journey consistency, landing page URLs, compliance, etc.) - Quality assurance checks of campaigns and marketing activities• Supporting Campaign & Merchandising teams, Lifecycle teams to surface opportunities and drive new initiatives to anticipate partner needs; gather learnings from their best-performing activities• Delivering high-quality briefs and requirements back to the CRM, Campaign & Merch, display or other execution teams, as needed• Building strong collaboration and positive relationships with partners to deliver commercial outcomes• Responsible for staying up to date and engaging in the processes for requesting assets orguidelines for campaigns, to execute against the campaign, merchandising and CRM needs of partners and owned brands• Accountable for generating insights from campaigns, merchandising, and digital marketingopportunities and executions to feed into the overarching strategic planning, anticipating newand potential partner needs• Responsible for loyalty reporting and ideation:- Identifying and aligning key metrics and performance feedback loop for all loyalty and repeat activities- Tactical loyalty and repeat implementation of onsite merchandising, campaign or CRM- Customer segmentation to drive improved repeated customer behaviour and improve commercials Show less • Managed Pay Per Click campaigns through Google, Bing, Yandex and Naver• Managed and optimised campaigns to sales and revenue targets• Managed testing, analysing results, making recommendations and implementing changes• Grew online brand presence in new and existing markets• In-depth performance analysis , resulting in clearly defined action plans• Analysed and interpreted large quantities of data to produce result oriented actions• Conversion optimisation, including implementation and assessment of tests in campaigns• Ownership of some PPC markets, based on priority on an ongoing basis. • Creation of competitor analysis for assigned markets Show less

  • CRM Specialist

    Jun 2021 - Nov 2024

  • CRM Executive

    Jan 2019 - Jun 2021

  • PPC Executive

    Mar 2016 - Jan 2019

  • Customer Operations Representative

    Dec 2014 - Mar 2016