Ashley Cavaness (Cruz)

Experience

• 

  Arizona Department of Corrections

  Sept 2009 - Dec 2010

  GED / Mandatory Education Tutor

  • Communicated with students and staff to create personalized work plans • Maintained accuracy and organization of curriculum for ongoing reference• Created and maintained tracking of student success based on assigned work plan

• 

  Televerde

  Jan 2011 - now

  • Manage, support and up-skill Digital Marketing and MarTech systems teams • Assist with pre-sales strategy and project onboarding • Provide support for technology-based escalation and complex troubleshooting• Lead and create on-going training courses to onboard and up-skill system teams• Assist with evaluation and implementation of net new technology to optimize efficiencies• Support and consult with various departments to launch and optimize business processes• Create and maintain system compliance and process documentation to standardize implementations• Align departments to understand gaps and provide solutions to optimize technical functionalities• Configure and support MarTech Stack to enhance service offerings and produce sustainable outcomes• Assist in creating and executing Demand Gen frameworks and strategies• Customize and implement complex lead nurture, lead scoring and advanced marketing techniques• Streamline systems to align with global marketing best practices and compliance regulations Show less • Support and consult with various departments to launch and optimize business processes • Configure and support MarTech Stack to enhance service offerings and produce sustainable outcomes• Assist in creating and executing Demand Gen frameworks and strategies• Lead and create on-going training courses to onboard and up-skill various system teams • Manage and create team productivity and project alignment trackers to enhance team collaboration• Customize and implement complex lead nurture, lead scoring and advanced marketing techniques • Streamline systems to align with global marketing best practices and compliance regulations Show less • Consulted with various departments to understand and enhance business processes• Configured and maintain integrations between Eloqua, Marketo, SFDC and 3rd party systems• Customized and launch complex lead nurture, lead scoring and event registration programs • Implemented advanced marketing techniques, such as progressive profiling and HTML assets• Provided strategy, documentation and testing for technology functions to enhance service offerings• Generated actionable analytics to provide insight and strategic recommendations Show less

  • Marketing Technology Manager

    Nov 2019 - now

  • Supervisor, Marketing Automation

    Mar 2018 - Nov 2019

  • Marketing Automation Consultant

    Oct 2013 - Mar 2018

  • Campaign Reporting & Systems Coordinator

    Sept 2011 - Oct 2013

  • Lead Development Representative

    Jan 2011 - Sept 2011