Prarthana Varma

Experience

• 

  Bar Code India Ltd.

  Jul 2014 - Aug 2014

  Marketing Intern

  As an intern in the Marketing department, I was actively involved with the company’s social media marketing projects and brand building strategy which included: - Comparison of the company's old and new official website - Proofreading and making suggestive changes to the new website - Active involvement with the designing and advertising of the company's profile on LinkedIn - Conducting a quantitative analysis of the portrayal of the company on the social media profiles of the employees (LinkedIn) - Crafting the social media strategy Show less

• 

  Envigo Ltd

  Nov 2015 - Aug 2018

  - Training team members on best practices for digital outreach and content creation- Spearheading the ideation and conceptualisation of social media campaigns and strategies- Leading the successful delivery of a Kickstarter campaign in terms of outreach and ORM - Innovating content creation & outreach strategies based on market trends and research - Facilitating the strategic planning process to clearly articulate clients’ value proposition, brand architecture and positioning- Developing and executing major on and off page campaigns within the budget and scope of online objectives- Tracking and analysing social and web data through Google Analytics to optimize campaigns Show less - Designed innovative content and social media campaigns to maximise client outreach - Devised lead generation strategies for B2B clients- Strategically analysed and boosted clients’ digital presence across multiple online platforms through brand awareness and engagement campaigns- Drove organic traffic to the clients’ websites through link acquisition and media buying- Successfully crafted and executed influencer engagement strategies for B2B clients- Creating and executing product launch campaigns on social media - Account management and client servicing Show less

  • Team Lead

    Aug 2017 - Aug 2018

  • Online Marketing Analyst

    Nov 2015 - Aug 2018
• 

  Teamwork Arts

  Aug 2018 - Oct 2019

  Assistant Manager: Marketing & Sponsorship

  Key Festivals & Projects - Jaipur Literature Festival, Jaipur BookMark, JLF @ The British Library, JLF @ Belfast- Responsible for marketing, sponsorship and on-ground management of the company’s largest and most prestigious property – The Jaipur Literature Festival as part of the core team - Developed market strategies for securing sponsorships worth Rs. 250 lacs with potential partners- Secured New Business worth Rs. 50 lacs for festivals by connecting & networking with prospective sponsors- Assisted in transforming Jaipur BookMark, a B2B component of the Jaipur Literature Festival, to an independent property- Took ownership of Jaipur BookMark, increased sponsorship by 200% and boosted digital visibility by 40%- Drafted and executed strategic positioning and visibility of sponsor brands, both on-ground and off-ground, during Festivals - Worked closely with the communications team to develop holistic digital and non-digital strategies for partners- Liaised with the Content team, Festival team and Design team for designing of digital and on-ground marketing collaterals Show less

• 

  DocOnline

  Mar 2021 - now

  Assistant Marketing Manager

  - Developing and executing the marketing communication strategy across website, social media, blogs, emailers, print media, voice blast scripts, SMS content, etc.- Successfully rolling out 35+ communication pieces a month with a holistic multiplatform content calendar- Re-inventing and conceptualizing novel content ideas for regular and consistent brand communication- Working closely with the Business Development team to create sales & engagement collaterals to generate new business- Managing a design team for creating marketing communication collaterals across platforms- Developing digital, print, audio and video assets across eight vernacular languages to expand outreach across regions- Point of contact for external content, video and translation agencies and ensure timely, high quality deliverables- Independently executing the ORM piece seamlessly including social media and app reviews, to boost brand perception- Working closely with internal and external teams to design and develop the revamped version of the DocOnline website Show less