Steve Kombo

Experience

• 

  Cadbury Kenya Limited

  Feb 2004 - Apr 2010

  Achievements: • We were able to grow moulded chocolate sales by 32% in 2009 in the formal retail compared to prior year• Successfully managed Trade channels and developed a Point of Buying Strategy that contributed to the achievement of target revenues. • Improved market share, availability and sales in general trade by 20% through implementation of the “winning choices” projects. • Activated annual brand cycle calendar (promotions & launches) that pointed out key activities for customer engagement that resulted into brand loyalty.• Maintained annual merchandising digests for permanent deployment of Point of Sale materials to ensure high ROI for our marketing investments.• Up skilled the trade marketing team through strategically thought out training programs that helped improve productivity and morale.• Signed joint business plans with key formal retail chains to ensure CATMAN implementation that drove revenue targets and organic growth. Show less Achievements:• Delivered unprecedented growth to Cadbury East & Central Africa business in Uganda. 2005 100% growth on sugar category, 2006 41% growth and 2007 22% growth.• In the years I operated within the great lakes regions I was also able to deliver the net sales, gross contribution, cost of selling, trade coverage and distribution targets.• Developed administration and successful execution of the annual business activity grid.• Managed the “Call Value System” ensure the right people for the right job, training and value optimisation of the assets and resources.• Cascaded Vision into Action-ensured all team members are fully aware and able to implement the channel strategy, terms and conditions and other best practice effectively.• Implemented Route to Market strategies for each brand/SKU and retail environment • In 2009 negotiated a strategic alliance with Britannia Allied Industries to maintain competitive distribution advantage in the far fledged markets of Uganda.• Conducted research in Rwanda, Burundi and Sudan to identify potential markets for our products which included working towards plans for new strategies• Generated partnerships within the global market which included building relationships with other companies that had similar distribution networks like Unilever. Show less

  • Trade Marketing Manager

    Sept 2009 - Apr 2010

  • Markets Manager

    Feb 2004 - Apr 2010
• 

  MultiChoice

  Apr 2010 - Aug 2017

  Sales and Distribution Manager

  • Grew direct sales revenue contribution by 42% and introduced the door to door campaigns to MCK direct sales. • Initiated & successfully closed a partnership with on KCB for direct debit payments that generated Kshs 49 million for MultiChoice Kenya in its 1st year.• Improved efficiency and customer experience through complex projects.• Handled high profile customers such as State House, NIS, the UN, American, German, British High Commissions, the Kenya High Court, and Members of the Kenyan Executive & County governments that has given the brand reference value and resulted in positive brand association.• Developed & executed several MOU’s with financial institutions like NIC, KCB, Equity and Barclays banks as well as working with complementary brands like Samsung to cross sell/bundle our products and services. This increased the business revenue by Kshs 76 million over the years.• Initiated the motorbike sales distribution model that has generated 10 million contributions to revenue• Increased DStv product & service/offers awareness through several press releases over the past 7 years. • Built influential relationships with the county governments to realize strong shareholder value. Negotiated waivers that saved the company Kshs 9 million in license fees in 2015 with Kiambu & Machakos county governments.• Utilized a consultative approach when engaging with the sales team. Retained 80% of my sales team to date• Addressed a 15% downward overall sales trend in 2015 and met a sales growth of 13% growth in 2016 by identifying and targeting opportunities within the mom & pop segment through driving motorbike sales penetration as well as linking the segment to installer companies to offer seamless acquisition of new subscribers. Show less

• 

  Jumbo Chem Kenya Limited

  Jan 2018 - Jun 2019

  General Manager

  To provide effective operational leadership and management for the company to ensure continuous business growth. Achievements:• Grown the business by 22% to deliver 184 million in sales revenue for the year ended December 2018• Delivered a 149% PAT growth over prior year through coming up with a new pricing structure that provided 80% gross margin for all our products.• Managed to improve the cash flow position of the company from an overdraft position of Kes 15 million to a positive of Kes 18 million by the end of 2018. • Provided strategic advice to the board to have an accurate view of the market and the company’s future.• Acted as the company’s Public speaker to strengthen the company’s profile• Formulated and implemented the 2019 route to market as well as a three-year strategic business plan that will see the company double sales and profits. • Formulated and implemented policies that drive operational efficiency such as delivery policy, the travel and business expense policy and the procurement policy and minimized wastage.• Liaised with an ISO team to come up with the company risk register and a plan to mitigate exposure to those risks. Show less

• 

  Wananchi Group

  Jan 2019 - Jan 2021

  Country Manager Kenya

  To oversee profitable growth of the business and manage in country budgets.

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  Life Transforming Conversations Ltd

  Apr 2021 - now

  Head Of Commercial