Camila Kist

Experience

• 

  GKN Driveline

  Jun 2016 - Jun 2017

  Internship on Lean Manufacturing
• 

  TAG - Experiências Literárias

  Jul 2017 - Feb 2018

  Internship on Ecommerce and Customer Success
• 

  Herself.

  Feb 2018 - Jun 2020

  Entrepreneur | Product Manager

  Ecommerce Product Manager:- Applied continuous discovery techniques and monitoring of success metrics to ideate and release new versions and features of the website, with the focus on increasing the conversion rates of the different steps of the funnel, and also increase awareness of brand value proposition. - Integrated our ecommerce with different external systems, with hands on experience using WooCommerce. Also led the migration of our website from a local host provider to a specialized Wordpress cloud provider.Business Partner:- Developed partnerships, participated in programs to attract investments and collaborated with the founder in the vision and strategy of the business.- Structured the Customer Experience, Marketing and Commercial areas, documenting principles and training materials to support scaling the team. - Co-led a team of 12 internal professionals and different vendors. - Responsible for onboarding and training new team members.Marketing Manager- Responsible for the marketing strategy of all the acquisition channels (paid and organic), collaborating with marketing agencies and overseeing digital marketing metrics.- Led the adoption analysis and implementation of RD Station, Google Analytics and Hotjar as our marketing tools.Product development collaboration:- Collaborated on the user research and ideation workshops to create different versions of our menstrual underwear and bikini wear. Show less

• 

  TAG - Experiências Literárias

  Jul 2020 - Jul 2021

  Marketing Analyst Pl.

  - Responsible for email marketing strategies and app notifications for both customers and leads, using the AARRR funnel strategies and monitoring key results.- Led the analysis of the system's CRM and Inbound Marketing Intercom tool migration to a Salesforce solution, and was appointed as the Product Owner for the migration initiative. - Overall focus: email campaigns; push notification campaigns; data analysis; user journey mapping; user research

• 

  Thoughtworks

  Jul 2021 - Jul 2024

  - Co-led the discovery and delivery process, as part of an agile team that created the product from scratch and continuously released and iterated its features to a world-wide user base, increasing the adoption in 44 p.p and user satisfaction by 56 NPS points within a year.- Collaborated on the quality and technical strategy for the cloud native product, and on the design guidelines considering the client's design system. - Now continuously integrating user flows and data from and to our tool with different APIs, systems and products inside the company, in order to enhance the E2E user journeys and achieve specific business outcomes. Exposure to API Gateway, AWS and Snowflake. Responsible for the cross-team collaboration, dependencies and release management.- Overall focus: product vision and strategy; discovery process; product prioritization; product development and delivery; release management; stakeholder management. Show less - Participated in the analysis of a critical process change and how to transform that as a digital product feature. - Collaborated in the discovery process and delivery strategy of the new user flow, turning it into a successful and timely release - collaborating to a major business goal of digitizing critical processes and allowing more than 70% of users to onboard the tool.- Overall focus: process mapping; requirement analysis; user story mapping; backlog management; release management. Show less

  • Senior Product Manager at Client's Talent Development Pod (Feedback product)

    Nov 2022 - Jul 2024

  • Product Manager at Client's Talent Development Pod (Performance Evaluations tool)

    Feb 2022 - Oct 2022

  • Business Analyst

    Nov 2021 - Jan 2022

  • Product Manager Trainee at Thoughtworks University Global Program

    Jul 2021 - Oct 2021
• 

  CloudCosmos

  Aug 2024 - Dec 2024

  Product Manager

  - Led the discovery of Fast Iron Exchange next marketplace platform. - Collaborated with the design and engineering team to build the product's MVP.

• 

  Navalia

  Dec 2024 - now

  Business Analyst