Brandon Mateika

Experience

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  Renaissance Historic Exteriors

  May 2012 - Jun 2015

  Director of Internet Marketing

  Renaissance Roofing Inc. has been designing and developing new historical roofing systems across the United States since 1992. As this company continues to grow and expand across the United States. I was contracted to aid the company across web based applications, using traditional marketing methods integrated and mixed with new internet marketing methods. Overall, my goal to deliver high quality marketing tactics, innovative web design, and timely website development using current tools and methods to develop and design fluid designed websites with the highest optimization possible. RESPONSIBILITIES INCLUDED:- Basic Marketing Operations (Developing Marketing and Branding Strategies)- Front-End Web Design and Creation - Social Media Creation and Monitoring - SEO- Company Blog Strategy, Posts, and Monitoring- Product Marketing When Required- Pay-Per Click Strategy and Implementation- Directory Building- Customer Acquisition - E-mail Marketing Show less

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  EcoHome Expert, Inc.

  Apr 2014 - Jun 2015

  Director of Internet Marketing

  I was contracted to aid EcoHome Expert, Inc. in its new effort to grow into Southern Wisconsin and across Northern Illinois. My position is to aid this company's growth across all web based applications. This includes creating and implementing new web-based strategies and developing new resources for customer acquisition. RESPONSIBILITIES INCLUDED:- Basic Marketing Operations (developing marketing and branding strategies)- Web Design and Development for Desktop, Tablet, and Mobile Platforms. - Content Creation - Social Media Creation and Monitoring - SEO- Company Blog Strategy, Posts and Monitoring- Product marketing when required- Pay-Per Click strategy and implementation- Directory Building- Customer Acquisition - E-mail Marketing- Brand Development- Logo Design Show less

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  Smyth Grey

  Jun 2015 - Sept 2015

  Digital Media Specialist

  Working to develop, manage, and report on digital (online) related marketing strategies, plans and deliverables for clients of Rick Wells Ltd. Work independently on routine to complex assignments. This position also includes, but is not limited to:1. Formulate and execute comprehensive digital / web plans for clients that support their overall objectives and specific web-marketing agendas. (Short and long-term.) Produce and manage digital-related projects that support these plans. Ensure compliance with client budgets.2. Assist in the planning and execution of digital media buys / campaigns. Report on progress and ROI. Maintain organization (archiving) of digital-related resources / projects.3. Cultivate a data-driven mentality with an emphasis on analysis and insight. Develop analytics strategies and recommend action. Improve search engine optimization and general discovery of content by target groups. Devise strategies to drive traffic and conversions using a range of techniques such as display advertising, social media, SEO, PPC, etc. Analyze and report on web traffic, analytics and engagement – per client. Make ongoing recommendations based on findings.4. Research and stay on top of current digital trends and changes that relate to SEO, social media, and digital media, including online ad pricing (as it relates to ad budgets / return on investment). Track public and client sentiment regarding digital related marketing solutions.CLIENT LIST:- RED BRAND FENCING- KEYSTONE CONSOLIDATED INDUSTRIES- CCI - COLEMAN- HAILEY RATH MEMORIAL Show less

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  Infinity

  Oct 2015 - Jun 2017

  As Business Development for Infinity, I am responsible for planning and executing strategic initiatives that increase company revenue, brand awareness, and client/partner satisfaction with Infinity. RESPONSIBILITIES INCLUDE:BUSINESS DEVELOPMENT- Develop and execute new business sales initiatives and objectives- Manage/oversee marketing research team- Manage/oversee lead qualification program for Infinity's Sales FunnelMARKETING DEMAND GENERATION- Develop and manage lead generation and nurturing programs- Manage and participate in Infinity's event marketing programs- Manage/oversee company database research initiativesDIGITAL- Manage all additions to the company's website- Manage all web related content development campaigns- Manage digital marketing campaigns (yearly and quarterly)CRM- Manage Infinity's Automation Platform- Manage Automated Workflows and MessagingMANAGEMENT - Ensure company projects are on time and budget according to set company objectives- Develop and report on company B.D. and Marketing objectives - Responsible for weekly, monthly, and yearly status updatesINFINITY WINS GOLD (Stevie Awards):- National Sales Provider of the Year (February 2017)- Sales Manager of the Year (February 2017)INFINITY WINS SILVER (Stevie Awards):- Sales Team of the Year (February 2017) Show less As the Digital Marketing Specialist at Infinity, I am responsible for the planning and execution of the company's overall marketing strategy and tactics to drive inbound & outbound inquiry of our products and services. I work with and manage the marketing team to coordinate drive the company's lead generation efforts to reach our designated quarterly numbers. RESPONSIBILITIES INCLUDE:MARKETING DEMAND GENERATION- Develop and Manage the Lead Generation and Lead Nurturing Programs- Plan and Manage Infinity's Event Marketing Program- Plan and Manage Infinity's Yearly Campaigns- Manage and Execute Database Research using Multiple Reporting Insights and Channels- Manage and Execute Lead Qualification Program for Infinity's Sales FunnelDIGITAL (WEBSITE)- Develop Company Website- Plan, Develop, and Implement Infinity's Digital Messaging and Communication- Create and Manage Content Development Campaigns- Develop and Maintain Digital Marketing Calendar. (Quarterly and Yearly)- Develop and Maintain the Visual and Technical Aspects of the Company Website - Stay current on best practices for digital marketing including SEO, paid search, digital and video advertising, automated email marketing, mobile and social media, and emerging digital marketing technologies. DIGITAL (CRM)- Manage Company Marketing Automation Platforms- Develop and Manage Automated Workflows & Messaging- Develop and Manage Automated Email Campaigns- Manage and Execute Infinity's Database Research MANAGEMENT- Ensure projects are completed and delivered on time and in alignment with marketing strategies.- Responsible for Developing and Reporting Company Marketing Objectives - Responsible for Weekly, Monthly, and Yearly Marketing Status Updates Show less

  • Business Development

    Sept 2016 - Jun 2017

  • Digital Marketing Specialist

    Oct 2015 - Dec 2016
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  Sales and Marketing Inc.

  Jul 2017 - now

  CEO & Founder

  Building a company focused on taking the confusion out of sales and marketing. Are you a business owner or manager wearing a lot of hats? Not entirely sure which marketing channels to use or what will make the biggest difference? Sales and Marketing Inc. is designed to help you.Whether you need business cards or a full sales and marketing strategy, we can either help you by guiding you or building it for you. We let you choose what makes sense for your company.