
The Anh PHAN
Accor Internship

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About me
Senior Strategic Key Accounts Manager at Agoda Vietnam | Business development | Strategic Accounts | Distribution | E-Commerce | Revenue Management | SQL | Metabase | Travel Tech
Education

Paris - France
2010 - 2012Diploma Hospitality Management & Catering Hospitality Administration/Management
ESH Paris Hotelschool
2009 - 2010Hospitality Management & Catering
Experience

Accor
May 2010 - Aug 2011Accor Internship
Accor
Nov 2012 - Jul 2017*Operation period: from May 2016 to Aug 2017:- Managing the Reservation team of 3 members: Manager, Supervisor, Agent.- Review and Analyse Daily, Weekly, Monthly pick-ups, booking paces, productions by rooms types, by channels, by accounts, by days of the week, density, LOS, group displacement in order to implement a suitable strategies (inventory availability, pricing controls) and reporting.- Review and prepare Daily/Monthly forecast of rooms and a monthly forecast of F&B.- Implement the researches of market pricing and information (CBRE, Savills, Hospitality in Vietnam..)- Prepare and lead the weekly RevMax with GM, DOSM, FOM, FBM, Chef, Reservation Manager by reviewing pick-ups of the week, analyze the market (competitors information, events in the region), market demands and forecast the next coming months.- Packaging: Create hotel promotions to increase direct bookings and review to participate in Online campaign (Brands.com and OTAs) to increase online bookings.- Ensure all websites booking (OTAs) are maintained up-to-date (photos, hotel facilities).- Training hotel personnel are competent in the use of all systems (PMS, OTAs Extranet).- Ensure the system is configured correctly.*Pre-opening period: August 2015 - May 2016:- Market study: identify the position of Hotel with an adequate pricing, sales & marketing strategies.- Budgeting & Forecasting.- Hotel distribution (info, room types, photos, pricing) on Accor website.- Expand the hotel visibility on Online channels (OTAs, Metarsearch, Google, Social Media, Tourism websites, Banners, Online Ads, etc…)- Ensure all hotel information are correct in every channels.- Ensure hotel team members understand the online sales strategies.- Setup the hotel into system (Accor system and PMS) correctly.- Packaging: Hotel promotions- Undertake Pricing, distribution for Novotel Thai Ha – Hanoi 343 room(was planned to open Q1-2017). Show less • Operation period: 25th April 2014 – July 2015: - Create and develop rates strategies of the Resort. - Assist Director of Sales & Marketing to undertake the rate grid, pricing and budget. - Daily, Weekly, Monthly pick-ups, booking paces analysis, strategies (inventory availability, pricing controls) adjustments and reporting. - Ensure the system is configured correctly and all websites booking (OTAs) are maintained up-to-date (photos, Resort facilities). - Implement the researches of market pricing. - Create packages to expand Resort reputation and promote Resort facilities (In-Villa BBQ, Spa). - Prepare and participate the weekly RevMax with GM and DOSM by reviewing pick-ups of the week, analyze the market (new competitors, events in the region), demands and forecast the next coming months. - Create new partnerships with new OTAs, Vacation rentals (Airbnb, Travelmob), Metasearch, etc.. to expand Resort reputation. - Undertake monthly reports on the different levels of performance: market segment, channels, length of stay, sales productions, productions by villa categories, nationalities and market share. - Work in liaison with sales and reservation departments as a team. - Work in liaison with Finance team to prepare monthly reports (OTAs commissions, Websites bookings fess, Orges report).• Pre-opening period: November 2013 - 25th April 2014: - Assist Resident Manager to setup the Resort: Resort signage, Resort master keys map, check Villas ID defects and takeover Villas. - Assist Director of Sales & Marketing to undertake the rate grid, pricing and budget. - Setup the Resort on TARS (The Accor Reservation System) and OPERA PMS. - Create relationships with OTAs, GDS. - Implement the researches of market pricing. - Support Marketing team for the social Medias (Instagram, G+) and e-marketing. Show less
Revenue Manager
Aug 2015 - Jul 2017Assistant E-Commerce Manager cum Revenue
Nov 2013 - Jul 2015Guest Service Agent
Aug 2013 - Oct 2013Front Desk Agent
Nov 2012 - Jul 2013

Marriott International
Jul 2017 - Aug 2019Revenue ManagerOpening period: from 19th May 2018 onwards:390 rooms and suites with balcony facing to the ocean, 36 floors, 1 Eatery Restaurant (270+ covers), 2 Bars (up to 180 covers), 1 ballroom (up to 300+ participants )and 7 meeting rooms, an infinity swimming pool on 36 floor with a panoramic view of Danang city.Pre-opening period: July 2017 - May 2018.

Agoda
Oct 2019 - nowChain Hotels
Senior Strategic Account Manager, Key Accounts
Feb 2023 - nowSenior Market Manager
Feb 2022 - nowMarket Manager (Key Accounts)
Oct 2019 - Feb 2022
Licenses & Certifications
- View certificate

Advanced of SQL
AgodaSept 2025 - View certificate

Fundamentals of SQL
AgodaSept 2025 
Global Winner H2 2024 - Agoda Supply
AgodaDec 2024
Certified Strategic Account Manager (CSAM)
AgodaJul 2021
Revenue Management Skills Training
Marriott InternationalMay 2019
Revenue Management Rewards Integration
Marriott InternationalOct 2018
Train the Trainer
AccorDec 2016
Languages
- itItalian
- viVietnamese
- frFrench
- enEnglish
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