Sonali Agrawal

Experience

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  Shreya Chemicals - India

  Jul 2014 - Sept 2014

  Human Resource Intern

  -Analysed the workers problems and suggested various safety measures.-Responding to staff inquiries regarding HR policies, employee benefits, and other HR-related matters.-Update internal databases with employee data including contact details and employment forms.

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  Money-Wizards

  Dec 2014 - Dec 2014

  Campus Entrepreneur

  Conducted Youth Money Olympiad at the college.Mentored the team in updating and following up deadlines.

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  Mera Medicare

  Mar 2015 - Mar 2015

  Marketing Intern

  -Managed research and social networking.-Improved websites’ performance and user engagement.-Assist in marketing and advertising promotional activities (e.g. social media, direct mail and web)

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  Adcanopus Digital Media Pvt. Ltd.

  Jul 2017 - Sept 2017

  Business Development Executive

  -Acquiring new clients across industries-Experience in selling performance, display, mobile and native ad solutions to advertisers and agencies-To generate advertising revenue through Cost per Install (CPI), Cost per Acquisition (CPA), Cost per Click (CPC), Cost per Lead (CPL) campaigns-Deep relationships with planners and buyers on the agency side and marketers on the client side-Constant engagement with client, growing the business month on month from each client-Identify and map prospective clients, should be responsible for cultivating new relationships, managing sales pipeline, forecasting revenue monthly/quarterly and by region.-Negotiating the terms of an agreement and closing sales-Coordinate with Monetization team for submitting the plans as per the client brief Show less

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  PANACEA POLYCHEM - India

  May 2018 - May 2018

  Marketing Associate

  -Effectively manage daily administrative tasks.-Prepare reports on marketing and sales metrics.-Collect and analyse consumer behaviour data.

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  Great Learning

  Jul 2020 - Jan 2021

  Learning Consultant

  -Bought in sales of 15 Lakhs in the last 6 months as an Individual contributor for the team.-Driving inquiries & admissions for the online/blended learning programs offered for the Domestic Markets-Looking after entire sales life cycle: starting from engaging with the large volume of well-qualified leads till the final conversion i.e. enrollment in the program-Counseling experienced professionals via call, email or in-person on which course will be useful to their career progression and suggest the best options-Updating and maintaining MIS reports Show less

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  Vinyas Innovative Technologies

  Mar 2021 - Feb 2022

  Marketing Executive

  -Generating & qualifying leads which have turned into prospective opportunities.-Generate and Qualify leads through proper means (Email Campaigns, email actions, etc.) -Develop and improve upon existing marketing strategies.-Help organize and implement market research to produce relevant marketing information.-Network with suppliers, partner organizations, large contractors and other professionals.-Help produce reports, company brochures and related marketing materials and literature.-Develop new marketing initiatives such as social media, events or crossover collaborations to strengthen engagement with target audience.-Monitor corporate branding applications across the projects’ marketing materials to deliver quality corporate brand image consistently.-Liaise with internal and external teams to ensure that tasks are completed and programs are delivered on time. Show less

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  Flipkart

  Feb 2022 - May 2024

  Ads Operations

  Work closely with internal teams to guarantee client satisfaction on both programmatic and direct campaignsManage day-to-day deliverables w.r.t ad campaigns across the company's owned and operated properties as well as any external distribution platformsMaintain the highest standards around campaign fulfilmentWorked on multiple tools like Voiro ticketing, JIRA, rocketium, NEO,etcWell versed with PLA, PCA, Display & Search, Google DV360 as well as CM360.Execute campaigns by trafficking ads to WMC properties: OO, OffsiteCommunicating status of campaign creation to key global partnersProvide account team with screenshots confirming creative went liveComplete ad server and campaign audits using checklists to ensure accuracy and completeness of campaign, including go live workflowsEnsure functionality and accuracy of campaigns.Implemented advanced targeting techniques, including retargeting and lookalike audiencesOptimized ad creative and messaging for improved engagement and conversion ratesMonitored budgets and adjusted bids to maximize ROI and minimize waste Show less

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  Shree South India Polytex

  Feb 2024 - now

  Marketing Manager
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  FIBERBOARD ADVERTISING

  Jun 2024 - now

  Director of Client Services