Erika Mitchell

Experience

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  Efinancial

  Sept 2004 - Sept 2005

  Customer Service Representative

  I was a receptionist, filing guru, and customer service representative.

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  MAQ Software

  Jun 2007 - Feb 2008

  Human Resources Associate

  I was responsible for recruiting both technical and non-technical employees.

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  Qvisory

  Feb 2008 - Dec 2008

  Content Manager

  Produced and solicited content for Qvisory’s work-centered blog. Established the voice and direction of the blog. Set and maintained a content calendar. Developed educational materials for the website and enhanced brand perception via networking and cross-promotion. Increased online traffic by 150% in the first six months, and assisted in reporting and testing bugs for developers of the proprietary CMS.

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  Bottle Your Brand

  Mar 2008 - Nov 2010

  Content Manager

  • Developed and delivered editorial calendar and marketing campaigns.• Launched and ran the company's social media channels and blog.• Established the company’s voice and wrote all website and social media content.• Crafted and delivered company’s cross-channel content strategy.• Handled the company's accounts receivable.

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  Offbeat Mama

  Aug 2009 - Nov 2009

  Content Manager

  Curated the content and voice of this short-lived offshoot of the immensely popular Offbeat Bride website. Provided Google Analytics-based marketing recommendations, increased site traffic and user engagement using social media and targeted posts to adhere to the style guide of the Offbeat Empire brand, and selected and edited guest posts.

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  Champagne Books

  Nov 2010 - Jun 2018

  Book Author

  • Wrote and promoted four novels for this publisher. I also had two short stories published for different publishers.• Hired as a featured speaker by the King County Library System, Pacific Northwest Writers Association, and Northwest University.

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  Projectline

  Sept 2018 - Oct 2019

  Senior Copywriter for Microsoft

  • Wrote product pages, SEO pages, nurture emails, registration pages, and e-books promoting cloud business applications.• Conducted user testing to research content best practices.• Edited agency deliverables to ensure all copy adhered to brand voice and style.

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  Amazon Web Services (AWS)

  Nov 2019 - Aug 2021

  • Wrote and edited everything from company-wide emails to executive documents.• Established an editorial program for the organization’s customer-facing content.• Conducted UX research and used data to refine content strategies.• Evangelized user testing results to gain org-wide alignment on content recommendations.• Led and developed writing workshops for the IT Services content team. • Wrote the extensive IT Services style guide. · Developed creative strategy, positioning, and content for IT Services.· Enforced copy guidelines and ensured outgoing content met high quality standards.· Revised, edited, and supported email and content campaigns.· Tested copy to improve conversion, engagement, and positioning.· Partnered with stakeholders to build more efficient processes.· Built out a style guide and worked with stakeholders to develop a standardized approach to content campaigns.

  • Senior Copywriter

    Apr 2021 - Aug 2021

  • Copywriter

    Nov 2019 - Apr 2021
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  Amazon

  Aug 2021 - Apr 2022

  Senior Program Manager - Writing Excellence

  • Strategized and edited documents for executive and S-Team review.• Developed and delivered curriculum for writing workshops.• Wrote an extensive style guide for the Worldwide Consumer Finance organization.• Built mechanisms to measure quantifiable progress toward writing goals.• Launched scalable writing resource to solve recurring org-wide pain points.

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  Microsoft

  Apr 2022 - Sept 2024

  Senior Writer

  • Advised on copy strategy and narrative for major Microsoft Security moments.• Collaborated with creative agencies and cross-functional stakeholders to ensure that copy was technically correct, accurate to the product, and aligned with Microsoft voice.• Crafted high-performing home page, email, social, and e-book copy that helped drive positive outcomes for stakeholders.• Conducted user testing research to provide data-driven writing recommendations.• Managed a team of vendor writers.• Led communications for the disAbility in Marketing community of 300+ members and allies. Show less