Christine Cheng

Experience

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  AIESEC

  Jan 2014 - Jun 2014

  NCCU ICX GIP Team Lead

  • Build the partnership with Taiwan 30+ enterprises for matching foreigner internship programs in Taiwan

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  AIESEC

  Sept 2014 - Jan 2015

  NCCU ICX GCDP Project Lead

  • Build and maintain the relationships between social enterprises and local communities in Taiwan to support AIESEC international volunteer program.

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  RTM - Redefine Tourism Mixer

  Feb 2015 - Aug 2015

  Intern

  RTM, a non-profit organization devoted to developing and integrating travel startups in Taiwan. • Campaign promotion and forum coordination of “2015 Expedia x Redefine Tourism Mixer Smart Tourism Forum” to build partnerships and communication between 50+ Taiwan travel startups.

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  MyTaiwanTour

  Oct 2015 - Apr 2019

  MyTaiwanTour is the leading online tour operator offering English guiding experiences & custom travel services in Taiwan.• Search Engine Management• Website Campaign Planning & Execution• Partnership, Project Management & Event Planning • Organized PR event for hosting 30+ top-tier global companies in Taiwan and conceived curation at Taipei Marriott to reach potential business partners.• Daily monitoring of customer behaviour through Google Analytics for supporting the planning of the online marketing strategy • Product Optimization: Gathered analysis of product specifications and enhancements, customer feedback.• Customer Relationship Management: Created, implemented and managed monthly newsletters with 20K+ subscribers. • Social Media Marketing: Manage social media planning for execution of marketing strategies and community management.

  • Marketing Strategist

    Nov 2017 - Apr 2019

  • Marketing Specialist

    Jul 2016 - Oct 2017

  • Intern

    Oct 2015 - Jun 2016
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  KAYAK

  May 2019 - Oct 2023

  • Manage 30+ major accounts across Australia, New Zealand and India (Airlines, OTAs, Car rentals)• Onboarded 15+ B2B partners onto KAYAK, coordinating cross-department efforts to integrate partners' APIs, and ensure timely campaign execution• Lead partners' performance reviews with internal analytical tools, advising strategies to optimize pricing, content, and user experiences to maximize commercial opportunities• Initiated and facilitated regional projects including Fare Families, price competitive analysis, and performance marketing initiatives Show less

  • Associate Manager, Commercial Partnership (ANZ & India)

    Feb 2022 - Oct 2023

  • Account Executive, APAC Commercial Partnership

    May 2019 - Feb 2022
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  Agoda

  Aug 2024 - now

  Manager, InterCompany Strategic Partnerships - RTA Travel Distribution

  Manage inter-company distribution partnerships at Booking Holdings Inc. (NASDAQ: BKNG), overseeing products Booking.com Supply on Agoda, Booking.com Partner Offer, and Priceline SuperAggregator.