Alimat Dosumu

Alimat Dosumu

Marketing Promoter Lead

Followers of Alimat Dosumu778 followers
location of Alimat DosumuLagos, Lagos State, Nigeria

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  • Timeline

  • About me

    Digital Marketer, Brand and Operations Strategist

  • Education

    • International Business Management Institute (IBMI).

      -
      Mini-Masters Business Administration
    • May Day College, Iponri Estate, Lagos State.

      -
      Senior Secondary School Certificate Science
    • African Leadership Group

      2023 - 2024
      Certification Computer Software Engineering
    • College of Medicine, University of Lagos

      2010 - 2014
      Bachelor of Science - BS Pharmacology, Therapeutics and Toxicology
  • Experience

    • T-Makes Events ( in conjunction with Brian Munro Limited and Grand Oak Limited )

      Jun 2015 - Oct 2015
      Marketing Promoter Lead

      - Worked with a team of promoters to improve product sales.- Created product awareness for customers.- Managed sales records and report compilation.

    • General Hospital Enugwu-Ukwu

      Nov 2015 - Oct 2016
      Pharmacy Intern

      - Worked closely with the Chief Pharmacist doing a detailed review of patient prescriptions and appropriate dispensing of medications.- Monitored dosage regimen for in-patients, record taking as well as receiving monthly medication stock.

    • Medplus Pharmacy Limited

      Dec 2016 - Apr 2018
      Assistant Fulfilment Manager

      ● Supported the efficient and effective fulfillment of orders and ensured that customer expectations were met or exceeded. ● Coordinated inventory management, order processing, shipping, and logistics processes from start to finish.● Supervised and provided leadership to a team of pharmacy technicians, ensuring their adherence to company policies and procedures. ● Conducted regular performance evaluations, provided constructive feedback, and facilitated training and development opportunities for team members. ● Fostered a positive work environment that encourages collaboration, productivity, and accountability. ● Oversaw the efficient processing and fulfillment of prescription and non-prescription orders, ensuring timely and accurate dispensing. ● Collaborated with pharmacists, and other pharmacy support staff to resolve any supply-related issues, including clarifications. ● Managed inventory restock and rotation of stock for over 35 branches in over 10 states in Nigeria.● Implemented and maintained quality control measures to ensure compliance with regulatory requirements and minimize errors. Show less

    • Drug-IT Solutions

      Apr 2018 - Jan 2023

      ● Drove revenue and sales growth through the strategic implementation of digital sales techniques. ● Demonstrated proficiency in analyzing market trends, developing effective sales strategies, and leveraging data-driven insights to optimize team performance.● Analyzed data on sales trends to identify potential problems that could affect sales performance.● Developed and managed advertising campaigns on digital platforms, social media, and mobile applications● Established relationships with leads and pharma business owners to increase brand exposure.● Developed new strategies to increase market reach and market share through new channels.● Analyzed the competitor landscape and reviewed competitor activity in order to identify new competitive advantages and opportunities for increasing sales.● Planned strategic promotional activities that will effectively reach target clients.● Managed relationships with digital distribution partners to ensure effective promotion. Show less ● Developed and executed marketing strategies that effectively positioned and promoted the B2B and B2C digital platforms.● Leveraged my extensive experience in market research, consumer behavior analysis, and competitive analysis to scale up marketing strategies for sustainable market leadership.● Used consumer insights to craft compelling messaging that resonates with target clients.● Defined and communicated the brand standards and verified compliance across all channels.● Observed and analyzed market trends and competitor activities in a know-the-market strategy.● Strengthened, and amplified an organization’s brand awareness to prospective clients in the Pharma space, including existing customers and current employees.● Ensured consistency in message content across all marketing channels.● Established and articulated the organization’s brand promise and ensured that all communications consistently reflected that promise.● Focused on the strategies that will positively drive consumer behavior as well as analyzing market trends and consumer needs. Show less ● Facilitated the growth of the client base from 3 major business customers to over 40 business customers in the space of 3 years. ● Developed digital platforms to serve both B2B and B2C customers and led the execution of order fulfillment. ● Documented entries of over 3000 different medications (both branded and generics) into the application's database along with all the relevant descriptions and dosages of each.● Fostered investor relationships as well as digital and face-to-face brand marketing. ● Facilitated revenue growth from about N6 Million monthly to over N45 Million monthly within 4 years.● Worked with the digital team to develop several marketing strategies that increased brand awareness by over 60% among offline businesses.● Prioritized tasks, adapted operational procedures to evolving business needs, and managed supplier sourcing and verification.● Worked with development experts and cross-functional teams to improve business delivery solutions in the Pharma space and drug utilization data management.● Generated performance dashboards that support report creation using functions and data analytic tools for internal assessment and client updates.● Utilized existing healthcare and pharmacy industry operational frameworks, to forecast and model drug IT solutions.● Analyzed functionality and interoperability to monitor and report on expected performance with actual performance. ● Negotiated contracts based on the complexity of client requests and conducted comparative analysis for financial strategic plans in terms of viability and profitability.● Performed trend analysis and reviews and led special projects on request and provided support for the development of business plans and financial impact analysis for new programs.● Identified risks and opportunities and translated information from the budget, accounting, and analytic processes to communicate the state of the business with Senior Management. Show less

      • Digital Sales Lead

        Oct 2022 - Jan 2023
      • Brand Marketing Strategist

        Apr 2022 - Oct 2022
      • Operations Manager (Brand Marketing and Sales Lead)

        Apr 2018 - Apr 2022
    • The AllyWay LLP

      Jan 2023 - now

      ● Manage all the procurement details, from price comparisons to vetting of vendor's terms and quality of service. ● Develop and implement the strategies for social media marketing and maintained control over content and brand image.● Deliver excellent customer experience while fulfilling orders and intentionally building brand loyalty.● Conceptualize other business development strategies to maintain market relevance and grow profits.● Identify trends and insights, to optimize spend and performance based on the insights derived.● Brainstorm new and creative growth and expansion strategies.● Utilize strong analytical skills to evaluate end-to-end customer experience across multiple channels and customer touchpoints.● Follow up on leads to further detail service offerings and strategically convert them to paying clients.● Collaborate with allied agencies and other vendor partners to strengthen beneficial business networks. Show less

      • Managing Partner/Digital Marketer

        Jan 2023 - now
      • Certified Personal Trainer

        Jan 2023 - now
  • Licenses & Certifications

    • Operations Management Foundations

      LinkedIn
      Mar 2021
      View certificate certificate
    • Strategic Operations Management Concepts

      Metropolitan School of Business & Management (UK)
      Feb 2022
      View certificate certificate
    • Finance and Accounting

      International Business Management Institute (IBMI)
      Mar 2021
      View certificate certificate
    • Strategy and Operations

      International Business Management Institute (IBMI)
      Nov 2020
      View certificate certificate
    • Essential Management Skills

      International Business Management Institute (IBMI)
      Aug 2020
      View certificate certificate
    • Operations Management : Supply Chains, Products and Service Certification

      Udemy
      May 2020
      View certificate certificate
    • Marketing and Communications

      International Business Management Institute (IBMI)
      Aug 2020
      View certificate certificate
    • Economics and International Business

      International Business Management Institute (IBMI)
      Sept 2020
      View certificate certificate
    • Human Resources Management

      International Business Management Institute (IBMI)
      Mar 2021
      View certificate certificate
    • Certified Mini Masters in Business Administration

      International Business Management Institute (IBMI)
      Mar 2021
      View certificate certificate