
Alimat Dosumu
Marketing Promoter Lead

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About me
Digital Marketer, Brand and Operations Strategist
Education

International Business Management Institute (IBMI).
-Mini-Masters Business Administration
May Day College, Iponri Estate, Lagos State.
-Senior Secondary School Certificate Science
African Leadership Group
2023 - 2024Certification Computer Software Engineering
College of Medicine, University of Lagos
2010 - 2014Bachelor of Science - BS Pharmacology, Therapeutics and Toxicology
Experience

T-Makes Events ( in conjunction with Brian Munro Limited and Grand Oak Limited )
Jun 2015 - Oct 2015Marketing Promoter Lead- Worked with a team of promoters to improve product sales.- Created product awareness for customers.- Managed sales records and report compilation.

General Hospital Enugwu-Ukwu
Nov 2015 - Oct 2016Pharmacy Intern- Worked closely with the Chief Pharmacist doing a detailed review of patient prescriptions and appropriate dispensing of medications.- Monitored dosage regimen for in-patients, record taking as well as receiving monthly medication stock.

Medplus Pharmacy Limited
Dec 2016 - Apr 2018Assistant Fulfilment Manager● Supported the efficient and effective fulfillment of orders and ensured that customer expectations were met or exceeded. ● Coordinated inventory management, order processing, shipping, and logistics processes from start to finish.● Supervised and provided leadership to a team of pharmacy technicians, ensuring their adherence to company policies and procedures. ● Conducted regular performance evaluations, provided constructive feedback, and facilitated training and development opportunities for team members. ● Fostered a positive work environment that encourages collaboration, productivity, and accountability. ● Oversaw the efficient processing and fulfillment of prescription and non-prescription orders, ensuring timely and accurate dispensing. ● Collaborated with pharmacists, and other pharmacy support staff to resolve any supply-related issues, including clarifications. ● Managed inventory restock and rotation of stock for over 35 branches in over 10 states in Nigeria.● Implemented and maintained quality control measures to ensure compliance with regulatory requirements and minimize errors. Show less

Drug-IT Solutions
Apr 2018 - Jan 2023● Drove revenue and sales growth through the strategic implementation of digital sales techniques. ● Demonstrated proficiency in analyzing market trends, developing effective sales strategies, and leveraging data-driven insights to optimize team performance.● Analyzed data on sales trends to identify potential problems that could affect sales performance.● Developed and managed advertising campaigns on digital platforms, social media, and mobile applications● Established relationships with leads and pharma business owners to increase brand exposure.● Developed new strategies to increase market reach and market share through new channels.● Analyzed the competitor landscape and reviewed competitor activity in order to identify new competitive advantages and opportunities for increasing sales.● Planned strategic promotional activities that will effectively reach target clients.● Managed relationships with digital distribution partners to ensure effective promotion. Show less ● Developed and executed marketing strategies that effectively positioned and promoted the B2B and B2C digital platforms.● Leveraged my extensive experience in market research, consumer behavior analysis, and competitive analysis to scale up marketing strategies for sustainable market leadership.● Used consumer insights to craft compelling messaging that resonates with target clients.● Defined and communicated the brand standards and verified compliance across all channels.● Observed and analyzed market trends and competitor activities in a know-the-market strategy.● Strengthened, and amplified an organization’s brand awareness to prospective clients in the Pharma space, including existing customers and current employees.● Ensured consistency in message content across all marketing channels.● Established and articulated the organization’s brand promise and ensured that all communications consistently reflected that promise.● Focused on the strategies that will positively drive consumer behavior as well as analyzing market trends and consumer needs. Show less ● Facilitated the growth of the client base from 3 major business customers to over 40 business customers in the space of 3 years. ● Developed digital platforms to serve both B2B and B2C customers and led the execution of order fulfillment. ● Documented entries of over 3000 different medications (both branded and generics) into the application's database along with all the relevant descriptions and dosages of each.● Fostered investor relationships as well as digital and face-to-face brand marketing. ● Facilitated revenue growth from about N6 Million monthly to over N45 Million monthly within 4 years.● Worked with the digital team to develop several marketing strategies that increased brand awareness by over 60% among offline businesses.● Prioritized tasks, adapted operational procedures to evolving business needs, and managed supplier sourcing and verification.● Worked with development experts and cross-functional teams to improve business delivery solutions in the Pharma space and drug utilization data management.● Generated performance dashboards that support report creation using functions and data analytic tools for internal assessment and client updates.● Utilized existing healthcare and pharmacy industry operational frameworks, to forecast and model drug IT solutions.● Analyzed functionality and interoperability to monitor and report on expected performance with actual performance. ● Negotiated contracts based on the complexity of client requests and conducted comparative analysis for financial strategic plans in terms of viability and profitability.● Performed trend analysis and reviews and led special projects on request and provided support for the development of business plans and financial impact analysis for new programs.● Identified risks and opportunities and translated information from the budget, accounting, and analytic processes to communicate the state of the business with Senior Management. Show less
Digital Sales Lead
Oct 2022 - Jan 2023Brand Marketing Strategist
Apr 2022 - Oct 2022Operations Manager (Brand Marketing and Sales Lead)
Apr 2018 - Apr 2022

The AllyWay LLP
Jan 2023 - now● Manage all the procurement details, from price comparisons to vetting of vendor's terms and quality of service. ● Develop and implement the strategies for social media marketing and maintained control over content and brand image.● Deliver excellent customer experience while fulfilling orders and intentionally building brand loyalty.● Conceptualize other business development strategies to maintain market relevance and grow profits.● Identify trends and insights, to optimize spend and performance based on the insights derived.● Brainstorm new and creative growth and expansion strategies.● Utilize strong analytical skills to evaluate end-to-end customer experience across multiple channels and customer touchpoints.● Follow up on leads to further detail service offerings and strategically convert them to paying clients.● Collaborate with allied agencies and other vendor partners to strengthen beneficial business networks. Show less
Managing Partner/Digital Marketer
Jan 2023 - nowCertified Personal Trainer
Jan 2023 - now
Licenses & Certifications
- View certificate

Operations Management Foundations
LinkedInMar 2021 - View certificate
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Strategic Operations Management Concepts
Metropolitan School of Business & Management (UK)Feb 2022 - View certificate
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Finance and Accounting
International Business Management Institute (IBMI)Mar 2021 - View certificate
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Strategy and Operations
International Business Management Institute (IBMI)Nov 2020 - View certificate
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Essential Management Skills
International Business Management Institute (IBMI)Aug 2020 - View certificate

Operations Management : Supply Chains, Products and Service Certification
UdemyMay 2020 - View certificate
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Marketing and Communications
International Business Management Institute (IBMI)Aug 2020 - View certificate
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Economics and International Business
International Business Management Institute (IBMI)Sept 2020 - View certificate
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Human Resources Management
International Business Management Institute (IBMI)Mar 2021 - View certificate
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Certified Mini Masters in Business Administration
International Business Management Institute (IBMI)Mar 2021
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