Muhammad Ichwanudin

Experience

• 

  PT Astra International Tbk - TSO Auto2000

  Jun 2012 - Mar 2019

  CSR & Security Section Head

  • Cultivate and succeed implementation CSR program with 100% KPI Achieved in various region in Indonesia :- Education : School development program for 756 School in 36 City- Environment : Developing 35 Green Village in 20 city- Health : 45 Health program in 9 city- Economic : Business management sharing for 1.100 SME in 36 City- Smart Driving : Sharing knowledge for 3,100 participant in 36 City• Cultivate and succeed implementation CSR program "Kampung Berseri Astra" Cengkareng Timur with 100% KPI Achieved in various program such as education (Sekolah Adiwiyata), Environment (Green Village & Waste Bank), Economic (Community Vegetable Garden), Health (Posyandu)• Strengthen engagement with Goverment, Police, Military, Local Organization/NGO and manage more than 1.200 security personel all around indonesia• Analyze and conduct social mapping. Implementation of Bussines Continuity Plan (BCP) & Contributor of Astra Suistanability Report• Security & Social Risk Analysis & Resolve more than 10+ conflicts between Companies and communities• CSR & Security Digital Campaign• CSR & Security Auditor Show less

• 

  PT Astra International Tbk - Toyota

  Mar 2019 - Dec 2021

  Public Relations Section Head

  • Analyze strategy news coverage, creates more than 3000 news stories and IDR 80 billion news values about the company in 2019-2020• Create more than 100+ digital content video (YouTube & IG TV) to exposed company services with strong audiance engagement and increase 20.000+ Subscriber & 50.000+ Follower• Managing 20+ National Toyota community in 126 Branch and made program with them which generate revenue more than 1 Billion Rupiah in two years a row • Cultivate & maintain relationship with more than 150+ Journalist/Mass media (online & printed) both National & Local• Analyze and determine the target audience for each communication program with 80-100% precision• Lead & Manage 81 Internal content creator in all over Indonesia to boost company branding• Handling corporate communications crises and resolving customer issues involving the media with 100% Success• Handling New Product & Service Launch, Press Conference, Event Management & Sponsorship with 100% KPI Achieved• Lead application of Astra Communication Management System (ACMS) with The Best Grade• Recommend corporate communication & Brand Management Strategy aligned with vision & mission company & Issue analysis• Create and analyze Social Media Strategy & Social Media Listening with 100% KPI Achieved• Cultivate Goverment & Internal Relations Management with strong engagement• Analyze the company's digital marketing Strategy• Public Relations Improvement program (Plan, Budget, Implementation, Evaluation)• Colaborate in Brand Award and make sure 100% achieved it Show less

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  NAWAKARA

  Dec 2021 - Sept 2023

  Corporate Communication Dept.Head

  • Create, develop, and implement corporate communication strategy, branding & program for all of the group companies for internal and external communications• Social media strategy and content improvement • Liaise with the marketing team to strengthen 4 marketing tools/collateral/templates (presentation, video product, photos, company profile, brochure) • Determine a strategy for more than 10 internal & External event programs in a year (Townhall, sharing sessions with clients, internal gathering, company birthday event, etc)• Media engagement strategy to raise up corporate news coverage (Paid, Earned, Shared, Owned)• SEO & SEM strategy and implementation to gain more reach and leads for the company• Managing more than 7 internal communities all over Indonesia• Implementation of Internal Communication strategy for more than 500 employee• Develop communication guidelines for internal, media release, website, digital content for internal and external (video and article), internal articles and video for intranet, and speeches for CEO• Handling event protocol, media monitoring, and communication crises in all over Indonesia• Collaborate with agencies to manage a positive brand image• Manage company annual report and corporate merchandise/souvenirs for sponsorship or third party• Prepare material for monthly directorate meetings (presentation, data, etc)• Review more than 20 content promotions/month for internal and external use Show less

• 

  PT. Lippo Karawaci, Tbk

  Sept 2023 - now

  Brand Communications Manager

  • Create and implement the company's internal and external communication strategies for the short term, medium term and long term in accordance with the company's vision and mission• Promoting Environment, Social, and Governance (ESG) programs to the company's internal and external stakeholders with 100% KPI achievement • Create and implement internal & external company events involving employees with a minimum participation level of 80% (townhall, CSR activities, etc.) • Design and implement a company media engagement strategy that reaches National and Local media (press releases, press conferences, media relations, media tour and media meetings) • Develop a company digital/social media strategy that is tailored to the characteristics of each target audience • Monitor and disseminate company news in conventional media and social media using media monitoring and social media listening tools• Create company communication guidelines for internal and external stakeholders • Address corporate communications crises through personalized communications strategies • Be a contributor in preparing the company's annual report and sustainability report • Compile, distribute, and evaluate company Newsletters to internal employees• Collaborate with the marketing team in developing after-sales product communication strategies and implementing these strategies Show less