Taeshon Greene

Experience

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  Barnes & Noble College Book Store

  Aug 2015 - Dec 2015

  Book Seller

  Provided sales support in a high volume university bookstore. Set up displays and organized merchandise. Assisted customers and new students. Processed customer purchases and returns. Performed weekly inventory checks.

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  Hollister Co.

  Sept 2016 - Oct 2016

  Fashion Photographer

  Created digital media assets for Hollister Co., increasing follower count by 15%, generating 1.6M likes, and shared across multiple platforms

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  Point Loma Nazarene University

  May 2017 - May 2019

  Social Media Manager and Content Creator

  Spearheaded and executed social media strategies to exceed the digital media goals of the university. Managed various social media platforms to engage with 4+ target audiences which led to:15% increase in Instagram followersAttended university events as a photographer and videographer to capture digital media content.Created and edited videos and other digital assets using Adobe Premiere and Photoshop. Led teams to finish short-term projects on time.Led community management efforts for social media platforms.Managed and organized digital assets for future use. Show less

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  God Centered Success

  Dec 2017 - Jul 2018

  Content Specialist

  Produced and edited podcast-based videos for YouTube channel. Created other digital assets for promotional and branding use. Managed multiple digital media projects which included video and graphic design.Assisted in starting a brand via social media and online presence through creating a consistent voice, style, and angle which led to: -Increased YouTube engagement by 7,500% -Increased Facebook followers by 10,000+ Exceeded monthly performance goals while researching new methods for improving SEO value of content on new mediums and platforms.Conducted keyword research for videos hosted on youtube platform. Show less

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  Epic Transportation

  Jun 2019 - Oct 2019

  Digital Media Manager

  Spearheaded the creation, publishing, and management of relevant, original and high-quality content.Managed content and social media advertising campaigns.Created content calendars for different brands.Designed digital assets using Photoshop and Canva for branding and social media purposes. Produced videos optimized for digital marketing.

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  Spire Communications

  Nov 2019 - Jul 2021

  Digital Media Specialist

  Account- Defense Health Agency Connected HealthCreated digital media content and social media calendars. Created and followed strategic marketing plans which led to:-152% organic follower growth on LinkedIn-20% organic follower growth on InstagramCreated monthly social media analytics reports using content management systems like Hootsuite and SocialBakers.Wrote and executed multi-channel marketing campaigns with digital marketing strategy in mind.Conducted research and A/B testing to find best practices for specific accounts.Partnered with other government teams and DoD entities on campaigns.Managed and created interactive digital media assets for multiple brands and organizations.Led client-facing meetings with top military personnel and psychologists.Developed a comprehensive social media marketing strategy for accounts. Show less

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  Episcopal Community Services

  Sept 2021 - Jun 2022

  Communications and Marketing Manager

  Managed all marketing and communications for the overall organization.Developed and executed a comprehensive marketing strategy for the organization.Created content and managed social media channels leading to: - 24% increase in followers on LinkedIn- 14% increase in followers on InstagramManaged web content which included blog posts, event listings, and informational web pages.Wrote press releases and media advisories for events and news.Partnered with team members and multiple organizations for graphics and advertising partnerships.Created and edited video and photo content for organizational use.Wrote staff-wide and community-based emails for an email database of 5000+Managed projects relating to external media and communications.Worked with executive team members to craft messaging for communications purposes. Show less

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  T-Mobile

  Aug 2022 - now

  Develops stories and interest pieces for the T-Mobile NewsroomCollaborates with other teams cross-functionally on nationwide campaigns.Creates graphics/videos for internal and external use with major brands and companiesDeveloped a comprehensive content strategy plan introducing new platforms to the news team Developed VP Social program aimed at helping VP+ level senior leaders manage their own social media.Creates multichannel marketing campaigns for senior leaders and executives.Collaborates with other executive social media team members on nationwide campaigns.Creates graphics/videos for internal and external uses. Advises senior leaders and executives on social media best practices and strategies.

  • Communications Manager

    Sept 2023 - now

  • Social Media Manager - Executive Social

    Aug 2022 - Sept 2023