
Roger Harold
Merchandise Controller

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About me
Sales Executive at Clarks of Kidderminster
Education

Ealing Technical College
1973 - 1976HND Business StudiesBusiness Studies

Tunbridge Wells Grammer School
1966 - 1973Economics & Economic History Business Studies
Experience

Payless DIY
Jan 1973 - Jan 1990Merchandise ControllerHeaded up the Decor buying team. Guided the introduction of own brand product ranges each sector.Paint being the major Payless brand initiative.In addition new product categories were launched with Decorative Lighting available in stores ahead of the competition.Prior to becoming Merchandise Controller in Decorative I started my career with Payless in 1973 as a sponsored student / graduate trainee. From 1976 to 1985 I worked in superstore management and then I was a Buyer from 1985 to 1987 when I was promoted to be a controller. Show less

DO IT ALL
Aug 1990 - Dec 1998Merchandise General MangerHeld overall responsibility for 3 business units Decor, Household & Showroom with over 50% of the Do It All sales budget. Role was to provide direction to ensure achievement of the sales and profit budget and grow market share.To encouraged the development of contemporary product ranges that met customer’s expectations and to gain competitive advantage. Driving innovation through being first to market with a PC based interior design service.

Focus DIY
Jan 1999 - May 2011Trading ControllerWorking in a number of roles for Focus DIY, initially employed as a Category Development Manager, then as Category Marketing Manager, Category Manager and Senior Buyer. I was promoted to my last position as Trading Controller for the hardware team in 2010. The company ceasing trading in 2011. The diverse variety in my roles included managing a number of business teams across many product sectors. Responsible for achieving a sales budget peaking at £300m and the personal development of upto 16 direct reports. The delivery of sales & margin budgets, market share growth, introducing new ranges, negotiating trading terms and delivering a marketing program including exclusive website ranges & offers. Also being fully responsible for all of the buying & marketing for the 6 No Frills “low price” stores within the Focus store portfolio. Regularly completing detailed board reports for the Focus board and parent company. Show less

Champagne People Ltd
Jun 2011 - Jul 2012Interim Procurement DirectorBuilding upon research that I completed during 2011 the role was to broaden the current customer offer from specialising in engraved Champagne bottles to include on the website events and venues across the UK. This business has plans to become a solution provider within the entertainment industry for individuals and businesses. Successfully built relationships with suppliers and proposed creative marketing solutions.

Bristol Street Motors
Sept 2012 - Jan 2013Sales ExecutiveTo maximise Customer Satisfaction ahead of the competition. Increasing profit through finance penetration and accessory sales with each used vehicle sold.

GardenCentresOnline
Feb 2013 - May 2013Commercial Manager for Buying and MerchandisingTo introduce a competitive and differentiated product offer designed to the build a new customer base of online shoppers.Supported by a comprehensive off the page campaign building traffic to the site and developing a loyal customer base.

Bristol Street Motors
Jun 2013 - Nov 2013New Car Sales Executive - FordTo provide an outstanding customer experience. Developing a loyal customer base with future repeat business. Maximising finance penetration and upsells to meet customer needs.

Westlands Hyundai
Jan 2014 - Oct 2014Sales ExecutiveMy current role is selling new & used Hyundai retail cars from a new dealership that launched in January 2014. I am taking on a new role from the 1st January 2015 launching Westlands Hyundai fleet sales to local small to medium size businesses. I am very excited about this opportunity.

Westlands Toyota
Oct 2014 - Jun 2015Sales ExecutiveI anticipate achieving very high and profitable sales through working for the largest car brand in the world. This provides the opportunity to build a broad customer base underpinned by Toyota's extensive media campaigns and their innovative product development plans.

Bristol Street Motors
Jul 2015 - Mar 2016New and Used Car Sales ExecutiveSelling Seat cars to exceed customers expectations providing great value and an outstanding experience.

Listers Group
Apr 2016 - Dec 2020Jaguar Sales ExecutiveBuilding excellent customer relationships and selling premium cars by providing outstanding customer service.

Clarks of Kidderminster
Jul 2021 - nowSales Executive
Licenses & Certifications

FCA
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