Trey Maxham

Experience

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  University of Virginia

  Aug 1999 - now

  Conduct and govern relevant and rigorous research with corporate partners to enhance business performance and market insights. Lead program activities including design and delivery of innovative undergraduate and graduate programs in business analytics across the McIntire School. Help faculty responsible for training career professionals to leverage relevant business analytics to unveil insights and improve learning experiences. Serve as liaison to represent the McIntire School on pan-university initiatives and new programs in analytics. Director of the Center for Business Analytics. Program Director of the MS in Business Analytics. Academic Director of the Business Analytics Track. Show less -Leveraging Artificial Intelligence (AI), Machine Learning, Multivariate Data Analytics, A-B Testing, Conjoint Analysis, UserTesting, Social Analytics, and Text Analytics (e.g., natural language processing, NLP) to discover relevant data insights involving customers and revenue trends.--Company and scholarly research on the links between customer experiences to customer outcomes (e.g., satifaction/loyalty) to financial results (e.g., revenue).- Editorial Review Boards:Journal of Service ResearchJournal of Retailing Show less -Led innovation, strategy, and operations across five specialized MS programs (MS in Accounting, MS in Commerce, MS in the Management of Information Technology, MS in Global Commerce, MS in Business Analytics)-Led the development and launch of two graduate programs:•MS in Global Commerce•MS in Business Analytics-Led the development and launch of the Business Analytics track in the MS in Commerce Program-Inspired and led our STEM-designation process for undergraduate and graduate programs Show less

  • Associate Dean for Business Analytics

    Jun 2020 - now

  • Farish Entrepreneurial Research Professor

    Aug 2013 - now

  • Associate Dean for Graduate Programs

    Aug 2014 - Jul 2020

  • Associate Dean for the Bachelor of Science in Commerce

    Aug 2010 - Aug 2014

  • Professor of Commerce

    Aug 2011 - Aug 2013

  • Chesapeake & Potomac Telephone Company Professor

    Aug 2009 - Aug 2013

  • Associate Professor of Commerce

    Aug 2005 - Aug 2011

  • Assistant Professor of Commerce

    Aug 1999 - Aug 2005